Clearbit – A Complete Guide

Clearbit has become a cornerstone for B2B teams aiming to supercharge their sales and marketing with actionable data. Whether you want to enrich your CRM, personalize outreach, or reveal anonymous website visitors, Clearbit offers a suite of tools to help you get there. This guide covers everything you need to know about Clearbit, including its features, how it works, and practical steps for using its most popular tools.

What Is Clearbit?

Clearbit, now rebranded as Breeze Intelligence for HubSpot, is a powerful B2B data intelligence platform. It enables go-to-market teams to reach the right audiences by providing clean, precise, and reliable data on leads, contacts, and accounts. The platform is designed to solve challenges around data enrichment, lead scoring, routing, and uncovering buying intent.

Key Features of Clearbit:

• Enriches CRM and database records with over 100 business data points
• Real-time lead scoring and routing
• Dynamic form shortening for better conversions
• Intent-based outreach tools
• Website visitor intelligence via Clearbit Reveal

Clearbit is widely used by B2B marketing, sales, and service teams to enhance lead qualification, personalize website experiences, and identify buying intent from website visitors.

How Does Clearbit Work?

Clearbit aggregates and analyzes vast amounts of public and proprietary data to provide real-time intelligence. It uses a combination of machine learning and data aggregation, constantly improving its breadth, depth, and accuracy. The platform gathers data from a wide range of sources, including company websites, social profiles, and public records.

How Clearbit Gets Data:

• Crawls the web for company and contact information
• Aggregates data from public sources and proprietary databases
• Uses machine learning to enhance data accuracy and coverage

This approach allows ClearBit to provide comprehensive profiles, including job titles, company details, social accounts, and more, for millions of contacts and companies.

What Is Clearbit Connect?

Clearbit Connect is a free Chrome extension that integrates directly with Gmail. It allows users to access detailed information about contacts and find email addresses without leaving their inbox.

Main Functions:

• Access enriched contact information directly in Gmail
• Find new contacts at any company by entering a domain name
• Search for people by name, role, or company
• Copy email addresses instantly for outreach

Clearbit Connect is especially popular among sales and marketing professionals for its ability to streamline prospecting and outreach within Gmail.

How to Use Clearbit

It can be used through its main platform, integrations (like HubSpot), or browser extensions such as Clearbit Connect. Here’s a breakdown of how to get started:

1. Setting Up Clearbit

• Sign up for a Clearbit account: Visit the Clearbit website and create an account.
• Choose your solution: Depending on your needs, select from enrichment, lead scoring, Reveal, or Clearbit Connect.
• Integrate with your stack: Connect Clearbit to your CRM (like HubSpot or Salesforce) or install the Chrome extension for Gmail.

2. How to Use Clearbit Connect

Installation Steps:

• Go to the Chrome Web Store and search for “Clearbit Connect.”
• Click “Add to Chrome” and confirm the installation.
• Sign in with your Clearbit account or create one if you don’t have it yet.

Using Clearbit Connect in Gmail:

• Open Gmail and look for the Clearbit icon.
• Click the icon to search for contacts or companies.
• Enter a company domain to see a list of employees and their roles.
• Click on a name to view details and copy the email address.

Tips:

• Each user gets 10 free credits per month; each email reveal costs one credit9.
• Use the extension to enrich incoming emails by clicking the Clearbit icon next to the sender’s name for instant insights.

How to Use Clearbit to Find Emails

Clearbit makes finding professional email addresses straightforward:

• Open Gmail and click the Clearbit Connect icon.
• Enter the company domain or name.
• Filter results by role or seniority, or search by name/title.
• Click on the desired contact to view and copy their email address810.

This process is invaluable for sales teams, recruiters, and marketers who need to reach decision-makers quickly.

How Does Clearbit Reveal Work?

Clearbit Reveal is a unique feature that identifies anonymous website visitors and turns them into actionable buying intent signals. Here’s how it works:

• Instantly identifies companies visiting your website, even before a form is filled out.
• Matches website visitors to your ideal customer profile.
• Sends real-time alerts to sales teams when high-value prospects land on your site.
• Syncs visitor activity with your CRM and marketing automation platforms for targeted follow-up.

Benefits:

• Uncovers your “hidden pipeline” by revealing who is engaging with your site.
• Enables personalized content and sales engagement based on visitor data.
• Improves B2B ad targeting and conversion rates7.

How Much Does Clearbit Cost?

Clearbit offers a range of pricing options depending on the features and scale required. While Clearbit Connect offers a free tier with limited credits, advanced solutions like enrichment, Reveal, and deep integrations require a paid subscription. Pricing is typically customized based on the size of your database and usage needs. For the most accurate pricing, it’s best to contact Clearbit’s sales team directly.

How to Use Clearbit Extension Effectively

The Clearbit extension is a versatile tool designed to enhance your workflow by providing instant access to rich data about your contacts and prospects. Here’s how to get the most out of it:

Installation and Setup

• Step 1: Download the Clearbit extension from the Chrome Web Store.
• Step 2: Install and sign in with your Clearbit account.
• Step 3: Integrate it with your Gmail or preferred CRM to streamline data flow.

Features of Clearbit Extension

• Instant Contact Enrichment: Hover over an email address in Gmail or LinkedIn to see detailed contact and company profiles.
• Email Discovery: Quickly find verified email addresses for prospects.
• Company Insights: Access firmographic data such as company size, industry, and tech stack.
• Lead Qualification: Use enriched data to prioritize outreach based on role, seniority, or company attributes.

Best Practices

• Use the extension during prospect research to save time.
• Combine Clearbit data with your CRM to maintain updated records.
• Leverage enriched data to personalize emails and increase response rates.

How Does Clearbit Get Data?

Understanding how Clearbit sources its data is key to trusting its accuracy and reliability.

Data Sources

• Publicly Available Information: Company websites, social media profiles, and public directories.
• Third-Party Data Providers: Partnerships with reputable data aggregators.
• User-Contributed Data: Information shared by Clearbit’s customers and integrated platforms.
• Machine Learning and AI: Algorithms that validate and update data continuously.

Data Privacy and Compliance

Clearbit adheres to strict privacy standards and complies with regulations such as GDPR and CCPA. It anonymizes sensitive data and ensures users have control over their information.

How to Use Clearbit to Find Emails

Finding accurate email addresses is one of Clearbit’s most valued features. Here’s how to do it effectively:

Step-by-Step Guide

1. Use Clearbit Connect:
   Open Gmail and click the Clearbit Connect icon. Enter the company domain or individual’s name to search for email addresses.
2. Filter Results:
   Narrow down contacts by job title, department, or seniority to find the right decision-maker.
3. Verify Emails:
   Clearbit automatically verifies emails to ensure deliverability, reducing bounce rates.
4. Export and Use:
   Copy verified emails for outreach or export them to your CRM or marketing platform.

Tips for Success

• Combine Clearbit’s email finder with personalized messaging for higher engagement.
• Regularly update your contact lists using Clearbit enrichment to maintain accuracy.
• Use Clearbit Reveal to identify anonymous visitors and convert them into leads.

How to Use Clearbit Connect in Gmail

Clearbit Connect is a seamless way to access contact data without leaving your inbox.

Getting Started

• Install the Clearbit Connect Chrome extension.
• Log in with your Clearbit credentials.
• Open Gmail and look for the Clearbit icon in the sidebar.

Using Clearbit Connect

• Search Contacts: Type a company domain or person’s name to find relevant contacts.
• View Profiles: Click on a contact to view detailed information such as role, location, and social profiles.
• Copy Emails: Quickly copy verified email addresses for outreach.
• Enrich Incoming Emails: Click the Clearbit icon next to incoming messages to see enriched data about the sender.

Benefits

• Saves time by eliminating the need to switch between tools.
• Improves prospecting accuracy with real-time data.
• Enhances personalization by providing context on contacts.

How Much Does Clearbit Cost?

It offers flexible pricing tailored to different business needs.

Pricing Tiers

• Free Tier:
  Includes limited access to Clearbit Connect with a small number of monthly credits for email lookups.
• Growth Plan:
  Designed for small to medium businesses, offering expanded API access, enrichment, and Reveal features.
• Enterprise Plan:
  Custom pricing for large organizations requiring high volume data enrichment, advanced integrations, and dedicated support.

Factors Affecting Cost

• Number of monthly API calls or enrichment credits.
• Access to premium features like Reveal and Intent data.
• Level of customer support and onboarding services.

How to Choose the Right Plan

• Assess your monthly data enrichment needs.
• Consider integration requirements with your existing tech stack.
• Contact Clearbit sales for a tailored quote and demo.

Clearbit Use Cases: Real-World Applications

Clearbit’s versatility makes it valuable across various business functions.

Sales Teams

• Enrich leads with firmographic and contact data.
• Prioritize outreach with lead scoring and intent signals.
• Identify anonymous website visitors to uncover hidden opportunities.

Marketing Teams

• Personalize website content based on visitor profiles.
• Shorten forms dynamically to increase conversion rates.
• Build targeted email lists for campaigns.

Customer Success

• Gain insights into customer accounts for better support.
• Identify upsell and cross-sell opportunities with enriched data.

Recruiting

• Find and verify candidate emails.
• Research company data to tailor recruitment pitches.

This is a comprehensive B2B data platform that empowers businesses to connect with the right people efficiently. From its powerful Clearbit Connect Gmail extension to its Reveal tool for anonymous visitor identification, It offers solutions tailored to sales, marketing, and customer success teams. By understanding how Clearbit works, how to use its various tools, and how it sources data, you can leverage this platform to enhance your outreach, improve lead quality, and drive business growth.

If you’re looking to streamline your data enrichment and prospecting efforts, Clearbit is a tool worth exploring.