Business Development vs Sales: What’s the Difference?

Sales and Business Development are just two ways that are basically the part of the same activity that happens around the corner most of the times. Actually, sales and business development should not be considered the same job at all. Instead, think of the two roles as complementary halves of a whole. There are no second thoughts about the fact that they help in emerging the business flow continuously. Here are the two different ways through which the sales processes own whatever it is actually there.

What is the meaning of “Business Development”?

It is important to focus on the primary things first. There are basically two different types of process that happens all together to enhance the business development process. However, there is a resemblance in the job function and the importance lies in the organizational growth itself.

Business Development vs Sales: What’s the Difference?

These are basically the tricks that are used to expand the growth of the business. This is done so that it reaches out to the new market.

They are often tasked with two different prospects and researchers. The Sales Development Researchers don’t actually team up to grow out the branches. Sometimes it is them who are responsible to outgrow the branches and take things to a whole different level.

What are Sales?

Sales are generally the implication for closing. The SDR is the one primarily responsible reason for this. The sales receive a qualified lead with the help of SDR. Then it is further the responsibility of the sales representatives. Further, the sales rep may or may not add his innovation to the process. They are free to perform some additional qualifications present in certain circumstances.

Business Development vs Sales: What’s the Difference?

Sales representatives take care of all the handling, objections, and drafting. Sales are nothing but the subset feature of the marketing world. The main focus of it is to take a step forward and convert the available shoppers to buyers. This can happen only when there is a relationship maintained with the regular customers.

Key Points and Differences between Sales and Business Development

Business Development vs Sales: What’s the Difference?

The basic differences between Sales and Business development are as follows:

  • Sales are basically a part of the marketing team. There are aimed at making direct interactions with the customers so that they are induced to make more and more purchase from them.

On the contrary, business development is the process that helps to represent the basic strategic components of the firm by being a part of the firm in one way or the other. It endures entering into a partnership with other brands and then looking after it as often as possible.


  • Sales focus on making transactions between two parties whereas business development is all about the strategic development that occurs between two entities.

Business Development vs Sales: What’s the Difference?


  • As we know, sales are mostly aimed at customers and primarily aimed at generating revenue. This is mostly done by selling products to them on an equal basis. Similarly, the business development sector focuses on strategic partners like the various market segments and so on. This brings a rapid growth in the market base.
  • The most important and the basic function of sales is that they aim at selling products. On the other hand, business development sells the different solution to the coins.
  • Business Development aims at devising, focusing, and assessing a plan. Sales take the responsibility of executing the same.
  • Sales are short-term and Business Development is long-term]

How are sales call different from business calls?

It is the total responsibility of the SDR to dig and find the company’s lead and another process. That is about their pain points, their extra need for a solution and so on. There are many conversations that should just evolve around gathering the entire information and details.

Business Development vs Sales: What’s the Difference?

A sales conversation should mainly pick up the speed where the SDR leaves. Sales calls can sometimes cover a very wide range of details and things. They are as follows:

  • Demonstrations of Products
  • Price Breaking
  • Contacting Terms
  • Compare the products with the ones that of the competitors.
  • Set up a product trial if possible

The difference between the business development and sales varies widely from organization to organization. This is mostly experienced in the smaller companies where the sales reps are responsible to take care of each and everything that is with prospecting and closing off the deal. This will help in understanding what they are doing and how they are doing it. In this manner, the business will reach its own heights.

What is the reason is behind: Prospecting and Closing?

There is more than one reason to understand that why the sales have been divided into two sectors and that is into sales development and sales. This is because of the increased difficulty that has been achieved while reaching off to buyers and getting particular specialization for the purpose.

Business Development vs Sales: What’s the Difference?

Nowadays, it is not an easy job to get hold of smarter people. Even closing is not an easy fit. It is not advised to have the sales rep to always look and hunt for leads without any reason.

Another advantage of the process is that splitting it into two assigns them a whole different level of roles as a result of which users can make their authentication and reply to the necessary commitments. It is rather good to divide the time that is the consumer of the process.

The Final Verdict

Overall, if we analyze the situation the sales and business development compete together and give a headstrong band to one another. Sales offer a huge convenience to the users whereas business development creates the most trust and confidence amongst the customers.

Business Development vs Sales: What’s the Difference?

Business development takes care of all the policies takes and activities. It helps in bringing up new opportunities for all. On the other hand, sales offer everything at a stated amount to the target audience.

One Thought on “Business Development vs Sales: What’s the Difference?

  1. Good information, The Business Development and Sales are difference but both are focus on revenue. Every business has a two part first is bring the buyer and second is bring partner, Where sales team focus on buyers and Business Development team focus on partner.

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