No wonder everyone is vying to increase their email database.
However, no matter how big of an asset email is, it still annoys the heck out of people. Moreover, they often resort to incessant techniques and pesters their leads to no end in order to acquire their email address. Sometimes, these techniques affect the companies’ reputation so much that they start losing out on the prospects.
For example, many professionals forget to draw the line between necessary and annoying, especially when it comes to popup subscription forms. Adding an exit popup is a nice strategy but showing a popup as soon as someone enters your blog or website is actually going to impinge on your email list.
Don’t believe me?
Don’t worry, here’s an experiment for you that might just open your eyes.
Please note that we just talked about the downsides of popups, but NOT exit pop-ups. The problem lies only with the windows that pop-up immediately as the visitors enter your website.
So the best way to find emails for your business email database is by asking for them at the end of your content.
The most pivotal point is when your visitor is done reading your content – it is at this point they will decide whether to subscribe or not. Therefore, the chances of them entering their email and subscribing are way higher at this point.
Sometimes, people who didn’t even think of subscribing or giving your their email might change their mind and give you a chance.
You can use various plugins to introduce an exit pop-up and make your task easy as it saves you from tampering with the code.
Have a look at this exit pop-up
What I liked about this exit pop-up is that it isn’t your regular straight-laced pop-up. Here the author is building a narration that compels the audience to enter their email. Plus, this witty and personal call-to-action is like a cherry on the top.
2. Present “Subscription Box” at the end of your content
This method is somewhat similar to the exit pop-up. However, the only difference is that it won’t pop-up out of nowhere, instead, would be present at the end of the content in one place.
Sometimes, pop-ups (despite popping up at the end) end up annoying a lot of people. And it goes without saying that an annoyed visitor would hardly be inclined to offer you their email address. Thus, here’s the solution – add a subscription box right underneath your content.
Now you can either make it very simple like this one:
Or make it more engaging and compelling by adding an eye-catching headline. Plus, add the content that tells the audience why exactly they should enter their email address — like this one here:
Plus, adding a winning and conversational call-to-action is also likely to help.
Although both the subscription boxes serve the same purpose, the latter is bound to grab more attention than the former.
3. Find business emails via LinkedIn
What if you have tried everything and still not getting as many emails as you would like? In that case, you have to let your inner exploratory powers out and unearth email addresses yourself.
One of the best channels to find emails is, no doubt, LinkedIn.
First and foremost, you have to start with different types of searches on LinkedIn.
Some common searches are:
Company name + Founder
The Company name + Co-Founder
Company name + CMO
The Company name + Sales Manager
Company name + Marketing Manager
Say, for example, you are looking for the founder of a company, then perform a quick and simple search on “LinkedIn search” as shown below:
Now once you are on the company’s page you will straightaway see the employee list that will redirect you to their profiles.
Since I was searching for the founder, I will skim down a bit until I find the founder of the company.
Now, I can either send a LinkedIn in-mail to get in touch with the founder and strike a conversation to get his/her email address.
However, if this method is not feasible for you, you can collate this strategy with the automated email generating tools. At least, not you know a lot about your prospect due to LinkedIn search.
4. Use automated tools to build your email database
It’s almost 2019 now and people are using all sorts of new techniques to acquire emails – especially automated tools that take a couple of seconds to find out hundreds of emails at once.
The rage of automated tools in marketing can be discerned from this statistic:
Moreover, this clearly proves the success of automated tools because why would so many marketers use it otherwise?
The thing is – people no longer want just contacts; they want leads.
The difference between a contact and a lead is that a contact can be pretty much anybody with an email ID, while a lead is a contact who’s likely to visit your website or blog if you contact them. Now we’re talking, eh?
Furthermore, it is not necessary that a mere contact would be interested in what you are offering but the chances of a lead being interested in your brand are very high.
Fortunately for you, the internet has some quick and easy solutions.
The Internet is literally inundated with gazillions of lead generation tools that will help you acquire emails for your business email database in a few minutes.
However, it is natural to get confused and not fall prey to the tools that aren’t as effective as they should be.
FindThatLead assists the users in finding business emails on various channels including LinkedIn, Twitter and web domains. This automated tool also helps in contacting the prospects and building a vast network.
First and foremost, you simply have to install their chrome extension and then simply browse on social media channels or other web domains. After that, open the extension and click on ‘find email’.
FindThatLead offers some basic features like:
You can verify whether you acquired the right emails or not.
The emails can be exported to a CSV file as well.
The free extension gives you 10 weekly searches for free.
LeadBoxer helps not only in finding the email addresses but also helps in navigating through the whole process of lead acquiring as well as verifying the acquired leads. Plus, this automated tool helps in segmenting the email list based on the commonalities and behavioural pattern.
Things to avoid while building your email list
1. Buying the email list
That seems to be the simplest solution, doesn’t it? God bless 21st-century capitalism! Well… not really.
Buy database lists and you’re probably paying your way into a graveyard of stale data.
Not many things can harm your business as much buying your email list. So, don’t even think of navigating through the question – “How do I buy a list of emails?”
First of all, it is actually illegal to sell email lists. So, it’s natural that buying something illegal is also illegal.
Let’s say you are willing to go ahead with this and really want to make your task easy by purchasing an email list but don’t forget about the repercussions. For one, it is going to hurt your deliverability as the purchased leads are not qualified, thus the receiver of your emails is likely to mark you as SPAM.
Once the email service provider gets a whiff of what is going on and how many times you have been spammed, they won’t hesitate before blocking your IP address.
Furthermore, most companies offering an email list service are likely scammers, because no mortal keeps a handful of excruciatingly built email databases in their pockets, just in case.
What’s worse, many of them often turn out to be the email IDs that have long been inactive or are just plain wrong.
2. Hacking: Address Books, Reverse Email Lookups
It’s not news that you can hack your way into knowing a person’s identity. Address book services such as Full Contact often help fishing out a user’s email ID from third-party websites and applications. Obviously, there’s no guarantee that you’ll succeed, but it’s worth to get to specific contacts you consider to be valuable.
Reverse email lookup services involve tracing somebody’s locations from their email ID. This can be done by looking them up on social media, using a people search engine to pin them down, tracing their IP addresses from emails they sent. In other words, stalking (hey, stop looking at us like that, all we’re saying is that it’s technically possible).
So, just like purchasing an email list, hacking and availing reverse email lookup services are not only borderline unethical but can also lead to some negative repercussions what you are better off without facing.
Summing it all up
These are some of the simple ways to build your business database with important contacts. Ultimately, it always comes down to the techniques and strategies you are using. In addition to these techniques, you can also use Webinars, giveaways and more to get your prospects’ email addresses without going to lengths to find them.
Don’t forget that the main point is not about the list – it is just a catalyst to the final sales. Therefore, more important than your email database length is the relationship that you have with the prospects. So build your business email database with the final sales funnel in mind.
What common ways do you use to find emails for your business email database? Have you faced any problem while finding the emails?
Digital Marketer keen on helping companies and brands establish & grow through social media. Helps empower startups and entrepreneurs through effective inbound marketing, email marketing and social media strategies.