14 Best Social Media Management Tools to Boost Your Social Accounts

Social media is changing our world and has turned traditional business models on its head. It is making it easier for people to listen, interact, engage and collaborate with each other.

WeAreSocial’s Global Report reveals that:

  • 3.42 billion internet users, equaling 46% global penetration;
  • 2.31 billion social media users, delivering 31% global penetration;
  • 3.79 billion unique mobile users, representing 51% global penetration;
  • 1.97 billion mobile social media users, equating to 27% global penetration.
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ImageSource: WeAreSocial

With that being said, since the volume of social media venues and conversations rises, it quickly becomes a cumbersome process to effectively track, converse, monitor and manage them and that is where the social media management tools come into play.

Social media management tools facilitate an organization’s ability to successfully engage in social media across different communication channels. Such tools help you manage and monitor outbound and incoming online interactions — along with other small business marketing activities — in a more efficient manner. They streamline and consolidate how you listen to and participate in relevant conversations in the different places they’re taking place — blogs, social networks like Twitter or Facebook, and other public and private Web communities and sites.

There are numerous such social media management tools available. The aim of this article is to provide you the best and the most prominently used tools and aid you in choosing the one that’s best for you or your business.

Hootsuite:

Hootsuite is the most popular social media management tool for a reason. As one of the leaders in social media marketing software, Hootsuite allows its customers the ability to promote their brand through social channels, generate quality leads, and increase social traffic to their websites, all within one easy-to-use platform. It is easily considered one of the most comprehensive social media management tools available.

The weekly analytics reports and the excellent team management facility (delegating tasks, sending private messages) can be very useful when there’s more than one person handling the social media accounts. HootSuite also offers a custom built-in analytics system and the capability to schedule posts on all platforms.

Hootsuite offers a free plan for individual users, a $8.99/month pro plan for small marketing teams, as well as custom pricing on an unlimited access plan to suit the needs of individuals, small businesses, and large organizations.

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Buffer:

In only five years since Buffer was founded, it has gained over two million active users! Buffer is a great tool to schedule social media posts from links you share across the web. With its simple, clean and easy-to-navigate format, you can share posts to Facebook, Twitter, LinkedIn, Google+, and Pinterest. We here at AeroLeads use Buffer and it has been working seamlessly.

Features like analytics, custom scheduling, and browser extensions make the reception, posting and sharing of reports a lot easier. The Buffer extension enables easy multiplatform scheduling while browsing. Simply keep that Buffer topped up to have a consistent social media presence all day round, all week long. Give you deeper analytics than if you just post to social networks directly. It successfully tracks social media and determines the perfect moment to schedule tweets, thus maximizing exposure and helping your business stay on top of the prevailing trends.

For individuals, Buffer offers a free plan and also a $10 plan. For teams and agencies, Buffer’s plans range from $99 to $399 and the Buffer plans include five or more team members.

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SocialOomph:

This productivity solution company allows users to easily schedule updates, find quality people to follow and monitor social media activity.

SocialOomph has the ability to schedule tweets for the entire day and auto-follow your new followers. You can also use the dashboard to combine Facebook, Twitter, LinkedIn, Plurk, and your blog into one spot to schedule posts or monitor social media activity. It also helps you track keywords, extended Twitter profiles, save and reuse drafts, view @mentions and retweets, purge your DM inbox, personal status feed — your own tweet engine, unlimited accounts. Additionally, you can create welcome messages on Twitter.

Apart from the free version, SocialOomph also offers a paid professional option at $17.97 that features a ton of helpful tools to boost your social media productivity.

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Tweetdeck:

If Twitter is your game, Tweetdeck is the name. Originally developed by Iain Dodsworth, now acquired by Twitter,Tweetdeck is a social media dashboard application for management of Twitter accounts. It’s a great tool for scheduling tweets and monitoring your interactions and messages, as well as tracking hashtags and managing multiple accounts

Tweetdeck interfaces with the Twitter API to allow users to send and receive tweets and view profiles. It allows you to create a custom Twitter experience by organizing lists, searches, and activities. Tweetdeck also allows you to easily find what you’re searching for through topics, events, and hashtags, and you can refine all your search results through filters at the top of each timeline.

Tweetdeck is a freemium service.

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Sprout Social:

Sprout Social is the complete social media management tool for social media agencies because you can use this premium social media management tool for multiple Twitter and Facebook accounts. It is plainly based on the idea that communication and engagement between businesses and customers should be better and more open.

Social Sprout helps you manage, post, monitor, and analyze multiple social media accounts from one location. It uses smart search to find keywords that the customers might be using and employs these words to communicate with customers about current hot trends. You can also monitor messages across Facebook, Twitter, Google+, and LinkedIn personal profiles all through on streaming inbox. Sprout Social also offers analytics so that you can visualize important metrics.

Social Sprout offers a free trial after which you can choose between Deluxe ($59), Premium ($99) and  Team ($500) plans.

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Tweepi:

Twitter is the most formidable social media platform amongst all. Tweepi is a social media management tool that helps you analyze and manage your Twitter followers effectively. It has the ability to extract and analyze personal data from your Twitter account. This twitter management tool also helps you find targeted users on Twitter and then stay connected to them by interacting on a regular basis.

Tweepi offers a quick management tool which will allow flushing unfollowers, cleanup dormant, reciprocating by following, and following new interesting tweets. It also allows you to analyze multiple Twitter accounts and to establish more valuable connections on Twitter.

Tweepi offers a Silver package at $12.99/month and a Platinum package at $24.99/month, both with premium features. If you choose to pay annually, the prices reduce to $10.75/month and $20.75/month respectively.

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Everypost:

Everypost is a social media management tool that has, with its easy-to-access features, gained much traction among businesses. This tool is useful for posting from your Android and iPhone devices. It  is a handy app that allows you to post all of your updates onto the major social networks from one place at one time.

Everypost lets you curate visual content, schedule customized posts, and share content to Facebook, Twitter, Google+, LinkedIn, Pinterest, and Tumblr. It can cluster multiple social media accounts without any hassle and simplifies business flow by perfectly choosing what updates to post and when. It has a separate menu reserved for archives, analytics, post creation, and scheduling. Another notable feature is the Twitter text shortener. This will automatically shorten tweets so they are under 140 characters.

To add to their free service, Everypost also offers Pro ($9.99/month), Plus ($49.99/month), Advanced ($99.99/month) and Teams ($199.99/month) packages.

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Spredfast:

Spredfast is an exceptional social media management tool if you’re looking to measure data gathered from Facebook, Twitter, YouTube, and Flickr, such as being able to see how many people you’ve reached and whether or not your target audience is engaging with you.

It allows for content publishing, social marketing and activity calendaring, and social listening and analytics. Spredfast easily integrates with Omniture, Google Analytics, Brandwatch, Crimson Hexagon, and more for deeper analysis and trends. They also provide a customer success team for help, scalable training, content strategy consulting, and customized ideation workshops.The data is clearly presented in formatted graphs. Besides the advanced analytics tools, there are other useful features, like a calendar that informs you of optimal tweeting times.

Spredfast’s free service comes with basic features and also does have options to upgrade to $50/month plan and $100/month plan for a team.

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SocialFlow:

SocialFlow helps you manage paid, owned and earned social media campaigns in one place. It provides a platform for you to watch real-time conversation on social media in order to predict the best times for publishing content to capture peak attention from target audiences.

It uses its unique optimization algorithm to tap into your Twitter and Facebook data. SocialFlow takes into consideration three factors: “relevant message (which of your messages is most likely to connect), right audience (who’s online now), and right time (when’s the perfect moment to publish this content).” In short, SocialFlow makes sure your message is sent out during the optimum time. It conducts an analysis of social signals to help identify where marketers should spend money on promoted tweets, promoted posts and sponsored stories, extending the reach and engagement for Twitter and Facebook paid strategies.

This service is not free. It offers a Starting Package ($49.99/year), Medium Package ($29.99/month) and a Premium Package ($99.99/month)

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ImageSource: SocialFlow

Audiense (SocialBro):

Audiense is a Twitter management tool. It helps you with all of your Twitter needs from scheduling content to reports, to creating ads on Twitter. It also helps you learn how to better target and engage with their audience on Twitter.

This social media management tool analyzes the timelines of your followers to generate a report showing you when the optimal time to tweet is that would reach the maximum amount of followers for more retweets and replies. It provides tools to browse your community and identify key influencers, determine when the best time to tweet is, track engagement and analyze your competitors. It also helps you grow your Twitter following and build a highly engaged community.

Audiense offers packages ranging from $19.95/month to $149.95. It also offers enterprise packages to be most suitable for you.

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IFTTT:

IFTTT is a powerful Internet automation site that can save you a lot of time managing social media and other tasks through recipes. It is simple and easy to use. Also, it enhances the performance of other tools when integrated.

It can essentially connect any major network or channel together to automate sharing on sites like Facebook, Twitter, LinkedIn and more based on any action you desire. Like sending out a tweet automatically every time you publish a new blog post or getting an email when your favorite magazine has something new to say. Plus best of all, it works well with Buffer and Hootsuite and just enhances those tools even further and is a must use for any serious social media professional.

IFTT is a freemium application.

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Oktopost:

Oktopost is a social media management tool focused on generating leads for businesses. It enables B2B marketers to manage their presence on LinkedIn, Facebook, Twitter and Google+.

Oktopost lets one plan, implement and measure the effectiveness of large-scale campaigns across multiple networks and includes integration with third-party platforms. The highlight of this tool is its content recommendation engine that discovers new content to create based on the most successful previous content. All the unique social activity data that are collected can easily be synced with the most popular marketing automation platforms, including; Marketo, Act-On, Salesfusion, Net-Results, Pardot, and Hubspot. It has a built-in employee advocacy board, enabling the marketer to share social content across the organization with zero overhead. When employees share social content, everything is automatically tracked and measured. Hence, just like conventional marketing channels, ROI can also be established for all social programs.

Oktopost offers a free trial after which you have plans Basic ($65/month), Basic+ ($145/month) and Business ($560/month).

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MeetEdgar:

At its core, MeetEdgar enables you to schedule and track your updates like most other social media management systems. Meet Edgar helps you prevent your social media updates from going to waste by cataloging your updates into a library for later usage. It recycles your posts, so you can reach a larger percentage of traffic from recycled content later.

MeetEdgar categorizes status updates to help you engage with followers by customizing your schedule so you ask questions at times when you’ll be more likely to receive responses, promote your site at times when you’re more likely to get shares, and find times to share links that may result in higher click-levels. Its features also include compiling a list of the evergreen content you want to promote, determining which updates you want to publish, and mixing them with new ones, loading your updates into a scheduling tool and organizing and reorganizing your queues, so you’re sharing the right content at the right times.

MeetEdgar comes at a price of$49/month for a starter plan and $99/month for a premium plan.

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Crowd Booster:

Crowd Booster is a social media analytics tool to help you optimize your social media marketing decisions. It focuses on gathering data from your Facebook and Twitter feeds.

The platform provides at-a-glance analytics, recommendations for engagement and timing, audience insights and content scheduling to optimize delivery. Crowd Booster’s features include being able to analyze impressions, total reach, and engagement. This will allow you to modify and improve your strategy by knowing what is working and what is not. Another cool feature is that it alerts about new Twitter members who may be interested in you or your brand. It also provides you some vital information regarding your social media strategies, such as when people are most likely to view your latest images or video uploads.

Crowd Booster offers a 30-day free trial after which you will have to choose between Bronze ($9/month), Silver ($49/month), Gold ($119/month) and Custom plan of your choice.

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These social media management tools are a boon to all businesses. They effectively manage social media engagements of business groups, maintain their relationship with the world around and keep them going.

Deciding the right social media management tools requires you to have a good understanding of what your needs are. You might not need all the features that these tools come with. You need to focus on the tools that can improve what you are already doing on social media already.

Vedh Jagadish

Digital Marketer keen on helping companies and brands establish & grow through social media. Helps empower startups and entrepreneurs through effective inbound marketing, email marketing and social media strategies.
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About Vedh Jagadish

Digital Marketer keen on helping companies and brands establish & grow through social media. Helps empower startups and entrepreneurs through effective inbound marketing, email marketing and social media strategies.

6 Thoughts on “14 Best Social Media Management Tools to Boost Your Social Accounts

  1. Pingback: 16 Best Social Media Monitoring Tools for Your Brand

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  4. French Accelerator on November 15, 2016 at 8:22 pm said:

    Hi, You should add in your analysis the company NonLi (www.non.li), the best tool above this list provided.

  5. Joshua White on February 26, 2017 at 10:37 pm said:

    Hello Vedh, thanks so much for putting this together. It’s a great article which gives social media marketers insight into potential solutions.

    I am the Founder of social media marketing software company https://knackmap.com – I’d love for you to consider us to be a part of this article.

    Can I send you through some more information so that you can consider us? Our platform strengths lie in planning and publishing, and have a number of neat tools for most social media marketing activity

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