15 Best B2B Prospecting Tools that Your Business Needs in 2024

B2B prospecting is not as easy as it seems.

More than 40% of sales professionals say that B2B prospecting is one of the challenging part of their job, followed by 36% of closing and 22% of qualifying. 

But, by investing in great B2B prospecting tools, thanks to online technology, you can now easily find and reach your prospects.

And, guess what?

There are many such B2B prospecting tools available out there that will not only make your prospecting easier but also deliver accurate results in less time and effort. 

Wondering which are those amazing tools?

Here’s the list.

Top B2B Prospecting Tools to Use in 2022


Aeroleads tops among the B2B prospecting tools list for 2022. It enables you to build a real-time email list for marketing and sales purpose. Aeroleads software comes with a free trial version with 10 credits to search for your potential prospects. With Aeroleads, you can:

  • Find business emails and contacts from LinkedIn
  • Get 15 data points (full name, job title, location, working company details, business contact numbers, etc.)
  • Export data to Hubspot CRM, Zapier, Zoho CRM, FreshSales, Salesforce, etc.

Create amazing content, capture leads through this lead generation tool, and preserve them through rebound emails.

You can use unlimited free accounts but they come with some limitations on usage and results. You can install AeroLeads software through a chrome plugin and start using it for free. Their paid plans start from $49 per month. 


With Leadfeeder, you can discover new prospects by tracking which businesses visit your website even if they don’t contact you directly. 

All you have to do is install the Leadfeeder tracker script and connect it with the respective Google analytics account to start the tracking and understand who all are visiting your website. With this, you get numerous opportunities to identify your ideal customers and establish a connection with them. 

Leadfeeder comes with a 14-days free trial with paid plans starting from $55 per month. 

LinkedIn Sales Navigator

LinkedIn Sales Navigator for Lead Generation

Credits: artplusmarketing.com

LinkedIn Sales Navigator is one of the popular B2B prospecting tools used by top sales professionals across the world. 

Since chances are high that the majority of your target prospects are available on LinkedIn, you should invest in Sales Navigator.

With the Navigator tool, you can discover your potential leads using its advanced search and filter features. Besides, it offers actionable ideas to understand your customers. 

Many B2B companies have benefitted from Sales Navigator. The pricing starts from $64.99 per month. 


Prospect.io is one of the efficient B2B prospecting tools in the online marketing sector. With prospect.io, you can boost your outbound sales team productivity via their multichannel sales automation platform. 

Prospect.io helps build high-quality lists along with combining personal emails, social touches, and follow-up calls into a multichannel campaign to connect with your customers easily.

Nearly 1,300+ B2B companies around the world use Prospect.io to achieve their lead generation goals. Their pricing plan starts from $79 per month. 

Active Campaign

Active Campaign is an email marketing automation software and one of the recommended B2B prospecting tools in 2022. 

Active Campaign provides you with all email marketing, CRM, and marketing automation tools you need to boost your lead generation efforts. 

This tool stores all your customer details in one place. With Active Campaign, you can manage your pipelines, follow-up prospects, and keep your deals updated. It comes with top-class UI (user interface), easy campaign segmentation, and affordable. The pricing starts from $9 per month. 


HotJar is a visitor recording tool that assists you to see which companies are visiting your website. It’s one of the highly-reviewed B2B prospecting tools in 2022.

With this, you can easily understand your prospects’ needs and connect with them for further discussion.

HotJar is built for marketers to track customer satisfaction, net promoter scores, for product managers to remove the guesswork by watching session recordings and understand how people are utilizing your product, and for UX designers to connect with your users to see what difficulties are they facing. 

Their pricing range starts from $89 per month with 20,000 page views per day. 


Followerwonk is effective for finding prospects from Twitter. It’s one of the best B2B prospecting tools that help you dive deeper into Twitter’s analytics. 

With FolloweWonk, you’re able to search for targeted keywords in prospect’s bio such as “Marketing Executive” and the tool will generate a list of users with marketing executive posts. Besides, you also receive details regarding their job location, company, email address, contact number, their tweets, and who else are they following. 

FolloweWonk comes with a free trial while paid plans start from $29 per month. 


Zoominfo is one of the leading B2B prospecting tools that provide all the required information you need to personally connect with your prospect. 

Zoominfo offers you a comprehensive database of contacts to boost your sales and BD team performance. 

With ZoomInfo, you gain access to your prospect’s all types of business information (email address, phone numbers, company names, etc.).

Contact their sales and marketing team to know about pricing.

HubSpot Sales

HubSpot is an email marketing software and one of the recommended B2B prospecting tools for your business. 

Major companies prefer Hubspot for growing their subscriber list and adding email metrics to their business solutions. 

With Hubspot, you can implement a personalized approach towards your target customers and perform email delivery more attractive. You can customize your emails based on consumer’s behaviour and personality without any complex coding skills.


vCita is a CRM platform and comes with robust features of email marketing techniques. It’s one of the best B2B prospecting tools used by millions of marketers worldwide. 

vCita offers email builder, campaign management tools, and tracking options which require no coding knowledge. The tool also provides client communication tools that allow you to speak with your customers through social media channels. 

With its in-built CRM facilities, you can create personalized emails for your customers based on their factors and working company. vCita provides a test run through free trial. 

Lead Pages

Lead Pages is a high-converting website and landing page platform. It’s one of the powerful B2B prospecting tools in 2022. 

With Lead Pages, you can generate leads and boost revenue using the suite of lead generation and opt-in tools. It’s beneficial for small businesses and nearly 40,000 small businesses have achieved their lead generation goals via Lead Pages. 

The pricing plan starts from $25 per month. 


Skrapp has gained recognition as one of the great B2B prospecting tools in the market. 

With the Skrapp prospecting tool, you can pull all your business audience details from LinkedIn. 

Just connect it with your LinkedIn profile or Sales Navigator and get information about top leads from business websites. 

Skrapp’s free version provides 150 emails to send, post which, you need to purchase their plan. 

Final Thoughts

Using these B2B prospecting tools, your lead generation process will become super-easy. These tools are efficient and highly-rated by top marketing companies worldwide. You can select any of these tools depending on your business and sales team requirements. 

Which B2B prospecting tools are you using currently? Share your valuable experience with us right now. 

About Rashmi Chimmalgi

Rashmi Chimmalgi is a professional SEO/B2B SaaS Freelance Writer and helps potential business professionals to fulfill their website Content Writing and Lead Generation needs. Meet her on LinkedIn.

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