Author Archives: Vineetha Shetty

A Quick Guide to Ace SEO for Startups

SEO Guide

This article was published in 2015, we have updated it with more relevant content in 2018 🙂 A guide for (Search Engine Optimization) SEO. Ah! Now that’s something every marketing and sales professional is vying after.  Do you know how many people a Google search daily?  Any guesses?  According to internet live stats, people conduct Read More →

How to Establish Compelling Brand Awareness for Your Product

Brand Awareness

If you are relatively new in the industry, you know how important it is to establish brand awareness for your product. In fact, brand awareness is probably the most important thing to make your company thrive. Have you ever wondered how some companies just pop up out of nowhere and go on to become massive? Read More →

5 Must Follow Guidelines for an Effective B2B Video Marketing Campaign

Camera Video Marketing

Finally, you want to start with a video marketing campaign.  I’d say, it’s about time you start leveraging the power of video marketing.  But hang on! As exciting as it sounds, it is not a walk in the park. In fact, it requires a whole lot of planning, strategising and hard work.  But the results Read More →

10 Reasons to Make Instagram a Must in B2B Marketing Strategy

Instagram marketing

A visually stunning image that speaks a lot about the brand vs. a page full of content describing what the brand stands for which one do you think is more appealing to the mass audience? There is no second thought over the winner, it’s an image. There are around 95 million pictures uploaded to Instagram Read More →

10 Best Practices To Follow On A Sales Call [Infographic]

Infographic- Sales call

Sales Call Best Practices In today’s competitive world thousands of brands are trying to create a niche space for themselves in prospects mind. Best practices are often accepted by an individual through extensive research or the group of experts who have proven it effective by following it over years. SAAS businesses are no new to best practices Read More →

9 Must Have Marketing Strategies for Your Bootstrapped Startups

bootstrapped startup marketing tsrategies

“Successful bootstrapping is all about discipline and stamina” – Kevin Hale Bootstrapping – A  startup with minimal finance and resources To be a successful startup the 3 must have’s: Money – That takes time to flow in Time – Dedication of the team Talent – That can get things done in no time. With the Read More →

Ultimate Guide to PPC Advertising for Startups

PPC advertising guide for startups

Almost every startup considers PPC Advertising as an option to drive more traffic, users and sales. Now PPC Advertising can be a great option to test the business and get quick users and some sales but it is not a cheap option and most of the startups often get the unit economics wrong. For example, if you Read More →

A Beginners Guide to Lead Magnet

How would you make your prospects partial to you? Consider every option. Yes, you got it right. It’s by including a lead magnet. Lead magnet, unlike the complicated name basically is a “sanctioned pay off” you offer to potential buyers in return for their information. Goodness well! that sounded simple! maybe, the truth is going Read More →

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