Author Archives: Shalini Yadav

5 Ways to Generate More Leads at Trade Shows

5 Ways to Generate More Leads at Tradeshows

The internet has transformed the way we do business in a variety of ways– but the online universe can’t replicate the value of old-fashioned face-to-face interaction at professional events. For this reason, trade shows remain an effective marketing strategy– they give you the chance to meet prospects in person and create more personal connections between Read More →


7 Tips for Writing the Best B2B Emails for Effective Lead Generation

Despite the growth in social media advertising, email newsletters or e-newsletters are still the most popular and effective way for businesses to generate leads. As Imagine Pub suggests, more than 80% of B2B businesses use email marketing in one way or another in their operations. Even so, prospective clients will not just open any email Read More →


7 Ways to Recycle Your Existing Content into Lead Generating Assets

Content is a valuable asset. There existed some written pieces, videos, online tutorials or similar content that brought visitors to your business’s website in the first. Recognising what content brought the most visitors and which of these had the best conversions rates can prove to be very useful information for Marketing and Sales for lead Read More →


5 Critical Elements of a Startup Marketing Strategy

Start-ups need to market themselves creatively. They often provide unique new products or services that have great potential for success, but it is important for them to adopt marketing strategies that help them establish their own distinct identity to differentiate themselves from competitors and established brands in the market space. A marketing plan is a Read More →


10 Sales Email Templates for Better Engagements

Email prospecting is one of the most effective ways of reaching your target market. But to be truly effective, you need to start thinking of your potential customers. That means saying goodbye to bad practices (like spam mails), and, instead, welcome strategies that help cultivate relationships. A good business keeps customers coming back, after all. Read More →


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