Author Archives: Sebalis Davis

Sebalis is a member of Pure Chat, a live chat software company. He has a passion for solving problems that inhibit the growth of businesses. He looks forward to educating his forthcoming twin girls all about the business world, as well as instilling the type of fitness culture that he abides by.

Who the Heck is My Ideal Customer?

For small businesses, it is exciting to get someone on the phone. Traffic from any channel means that SOMEONE is paying attention to your product. The probability of making a sale is now greater than 0. But is that really the case? If you’re trying to sell solar panels to someone renting an apartment, that probability Read More →


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