Author Archives: Poorti Gupta

Poorti Gupta is a freelance SEO Consultant and Content Writer. She likes to write about digital marketing, lead generation, and content marketing. Her passion is to help a business boost their traffic and online presence. Apart from that, you can find her having a cup of coffee or reading a book.

14 LinkedIn Hacks for Pro-level Business Networking

  LinkedIn –the professional social network. LinkedIn is a social media platform that has been specially designed for professional and business networking. 40% of LinkedIn users log in daily. LinkedIn has at-least 600 million of which around 25% are in the United States alone. Professionals use LinkedIn to increase their visibility to recruiters, to share Read More →

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9 Use Cases for Inbound Lead Enrichment

So, you were looking for ways to streamline your sales and generate better revenues through inbound/outbound marketing. You have come to the right place. Today we will discuss how to increase lead conversion rate by using a process called “Lead Enrichment”. What is Lead Enrichment Lead enrichment is the process to acquire and improve on Read More →

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How to start B2B Email marketing (A complete Beginners Guide)

With the advent of alternatives such as social media marketing, PPC and banner advertising, many of us would think that Email Marketing has become obsolete. This is far from the truth as there are 3.7 billion people using email in 2018 (Statista) and this number is poised to grow to 4.3 billion people by 2022 Read More →

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50+ B2B Email Subject Line Examples which convert

According to Radicati’s 2016 Email Statistics report, there will be at least 3 billion people who will be using email, by the year 2020. That’s 1 in every 3 people on this planet. Acquiring customers by utilizing email could be a very effective strategy, but here’s the catch nearly 43% of the emails are deleted Read More →

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17 Best Sales Tips And Techniques For Success

A lot of people do not realize the importance an art called “sales”. Yes, it is important and yes, it is an ART. The beauty of sales lies in its very basic concept “to deliver a product or service to people who need it”. Before we had the concept of money, we had barter system. Read More →

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8 Best Online Lead Generation Techniques To Boost Sales [Updated in 2019]

Are you having nightmares like other marketers? No leads = No customer = No sale = No revenue = Business flop. In fact, according to HubSpot 61% of marketers say generating high-quality leads is one of their topmost challenges. So, might be you have just started your business and thinking about how to get a Read More →

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