Author Archives: Kevin Payne

9 Critical Factors to Consider Before Diving into Account-Based Marketing

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Back in the day, only established enterprises were able to acquire the technology and services needed to run a successful ABM campaign because it was too expensive.   These days, account-based marketing (ABM) is gaining momentum, especially among B2B startups. Over 70% of B2B businesses have already some form of ABM strategy in place within their Read More →

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