Author Archives: Deepti Jain

Deepti is a senior content writer with AeroLeads. She spends a lot of time brainstorming ideas and writing marketing and sales content. She also has a knack for writing and reading about politics and prevalent social issues and regularly pens letters to the Editor of The Hindu newspaper. When she is not working, you’ll find her socializing with friends or binge-watching Netflix. (And devouring sushi).

How to Generate Leads by Blogging Extensively

Conference meeting in startup

How to generate leads?   Everyone asks this question — and the answer they often receive is to blog extensively.  But if you consider blogging as writing blobs of text with no strategizing, then I would say don’t even bother about it. You would also have to take care of consistency because posting 3-4 blogs Read More →

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6-step Process For Creating A Successful B2B Sales Strategy

The biggest lesson for marketers in recent times is that customers are looking for solutions and not a sales pitch. The same holds true for B2B marketing professionals. Their clients want to purchase an effective product rather than avail an attractive offer. Businesses will have to revisit their B2B sales plan and make major changes Read More →

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30+ Lead Generation Software Tools For B2B Businesses

Lead Generation software tools

How well is your lead generation strategy working out? The answer isn’t positive many times. No, generating leads is not the problem, the problem is not being able to generate quality leads. So, how will you fix this lead generation problem? The answer might just lie in the automated lead generation software tools.  You might have tried Read More →

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How To Generate Leads From Webinars

Join us for a Webinar!  Free Webinar! Weekly Webinars!  I keep witnessing such phrases every left, right, and center.  Webinars are just everywhere. They have become so common these days that every professional is looking to generate leads from them, and rightly so.  However, despite the recent success, some companies are unable to translate their Read More →

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How To Use Word Of Mouth Marketing Techniques To Grow Your B2B Business

B2B word of mouth-AeroLeads

Money makes money! Is there anyone who disagrees?  The same way customers make customers.  Why do I say so?  Okay, so here’s the deal — your customers are one of the most influential marketing forces you have, but only if you use their influential powers effectively.  This is where word of mouth marketing comes into Read More →

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How To Create A Powerful Lead Magnet? 5 Effective Lead Magnet Ideas To Grow Your Email List

lead magnet

Everyone company wants traffic to their website, but generating traffic isn’t their main motto.  The main goal is to convert the visitors into permanent customers. So, the point is to generate targeted as well as productive leads.  This is where Lead Magnets come into play.  Lead Magnets is not a new phenomenon. They are an Read More →

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How To Turn Your Blog Into A Lead Generation Tool

Lead Generation tool

Let’s start this post with one important question – why did you start your business blog?  To get comments, likes and shares?  You are writing stuff and getting the desired outcomes. Whew! Efforts are finally paying off it appears.  But wait… this is not why you started your blog, right?  Most people start a business Read More →

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The 6 Most Effective Ways To Close Sales Deals in 2020

Imagine if you could close the deal at the beginning of your sales funnel and your prospects would sign a deal with you on the get-go.  Seems too good to be true, right?  Because it is! Closing a deal is nothing short of arduous. And it is that moment that will decide whether the efforts Read More →

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6 Effective CTA’s To Get Subscribers For Your Email List

word of mouth marketing

  Click Here. Buy now. Sign up.  I am sure you have tried all these CTAs to get increased conversions. But the question is – did any of these common call-to-actions show credible results?  Here’s the deal, not many of these common CTAs will get your desired results. They are so outdrawn that almost everyone Read More →

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4 Things To Absolutely Avoid In Your Next Sales Pitch

Are you placing cold-calls back to back and somehow still coming up empty handed?  And then you switch to cold-emailing and witnessing the same results or lack thereof. Ugh!  It sounds like a scene straight out of a salesperson’s nightmare. Unfortunately, this is your reality.  And you are not alone.  According to a report, 50% Read More →

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