Author Archives: Deepti Jain

Deepti is a senior content writer with AeroLeads. She spends a lot of time brainstorming ideas and writing marketing and sales content. She also has a knack for writing and reading about politics and prevalent social issues and regularly pens letters to the Editor of The Hindu newspaper. When she is not working, you’ll find her socializing with friends or binge-watching Netflix. (And devouring sushi).

What Are The Lead Generation Metrics That You Need To Track

Lead Generation

Lead generation is one of the most important aspects of your business.  I am sure you want to use lead generation tactics that make it worth all the money you spend.  However, all your lead generation efforts will go down the drain if you don’t measure your lead generation metrics.  After all, how will you Read More →

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5 B2B Marketing Automation Case Study

marketing automation

Marketing can be tedious, not to say down-right time consuming sometimes. From churning out regular blog posts to running email campaigns, there’s a lot to do, but the time is limited. And this is where marketing automation comes into the game. Time to go through some Marketing Automation Case study  Hold on… Are you, by any chance, Read More →

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5 Best Cold Email Marketing Tools With Auto-Follow Feature

Aeroleads email marketing tools

Are you sending out an automated cold email with follow-up features to increase your conversion rate? What about cold email marketing and drip email marketing?  I am sure you are trying out every email marketing tactic you can get your hands on. And if you are not, you need to start your follow up emails Read More →

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5 Ways to Do Social Media Branding Like A Pro

social media branding

You cannot wait for your brand to become bigger than your competitors’. Nobody goes down without a fight in the marketing world, especially not those who’ve already achieved something. If you want to steal your competition’s market share, you need to join the battle. And what better battlefield you have other than social media? You’ll be Read More →

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How to Design Emails That Drive Conversions

Email marketing

An average person receives close to 126 emails in a day. In a cluttered inbox, filled with various kinds of emails, why would someone choose to read your email? This is the first question that every email marketer ought to ask themselves before sending in the emails.   Before imagining the campaign for the email Read More →

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7 Biggest Challenges Faced By New Startups

startups challenges

Startups are everywhere these days. With a new trend of virtual offices and technology proliferation, even fresh graduates are not shying away from entrepreneurship anymore.  That said, launching your own startup is no walk in the park — it requires taking a giant leap of faith.  Alas, the statistics are not too favorable for the Read More →

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6 Advanced Analytics Tools To Measure Your Marketing Efforts

advanced analytics tools

You are shelling out a hefty budget for your sales and marketing campaigns. And not just this, you are probably spending a big chunk of your day in blogging, connecting with new people, and attending B2B events.  You are putting in so many efforts, but for what purpose?  To scale up your startup and to Read More →

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6 Things That Top Performing Sales Representatives Do Differently

top sales representatives

Cold calling, cold emailing, sales pitches — every sales professional does the same thing.  These are the first things they learn during their sales training, and at sales events. These practices are common globally, the only difference lies in basic semantics.  However, if sales trade is so prim and proper, then why do different sales Read More →

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Why Audience Research Is Crucial To B2B Business

Audience Research

There is a lot of talk about the importance of keyword research in digital marketing.  And that’s okay…keywords are important indeed.  But there is another research that is even far more important: Audience Research.  Come to think of it: if you don’t know your audience, how will you even start with the keyword research?  Even Read More →

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The 7 Perfect Goo.gl Shortener Alternatives

google-url-shortener-alternatives

Are you solely relying on goog.gl, Google’s URL shortener, then I am sure you are rushing to look for a perfect alternative.  If you are having a hard time finding a perfect Goo.gl shortener alternative — you are at the right place and just in the nick of time. After all, it has been less Read More →

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