Author Archives: Arpita

4 L’s for a successful Lead Generation Strategy

It is important for a Company to have better leads, so as to reach the target quicker. However, Lead Generation has always been a tedious task for the company. If you are wondering how does this Lead Generation work, here’s a quick wrap-up on Lead Generation strategy. The term Lead Generation is the consumer interest Read More →


Business Development vs Sales: What’s the Difference?

Sales and Business Development are just two ways that are basically the part of the same activity that happens around the corner most of the times. Actually, sales and business development should not be considered the same job at all. Instead, think of the two roles as complementary halves of a whole. There are no Read More →