Author Archives: Ankit Sharma

I am a freelance writer and a photographer who loves to learn and dabble in everything. I am from an IT background but tilt more towards arts and nature as much as IT and everything associated.

What is Lead Enrichment? And Its Benefits

lead enrichment

What is Lead Enrichment? Lead enrichment is the process of collecting, establishing and verifying the data for lead generation. The basic thought process behind lead enrichment is to increase data quality. Data quality is the refining, filling and updating of data using several techniques. To increase the effectiveness of sales strategies as well as lead Read More →

Read more >>

How to use LinkedIn Sales Navigator for Lead Generation

LinkedIn is the professional community that has created its own benchmark for usability in the corporate world. Marketing professionals like us, have to work a lot on lead generation activities to keep the company going forward. All this has to go on for the company to be profitable and successful. Many tools in the market Read More →

Read more >>

How to Shorten Your B2B Sales Cycle

Generate traffic. Capture Leads. Convert them quickly. This is the main goal, right? Especially the “quickly” part. After all, everyone wants to know how to accelerate the sales cycle. I know you are also keen to shorten your B2B Sales Cycle…but despite your efforts, you can’t seem to stop it from getting dragged on forever. Read More →

Read more >>

How to Generate Leads from Instagram

Instagram has become one of our favorite social media platforms over the years. With new features added frequently, and the user base of the platform, it is hard to ignore its impact. With over 800 million monthly users on Instagram, it is as good a platform as any if you’re targeting a media-centered user base. Read More →

Read more >>

7 Prospecting Strategies For 2020

Sales prospecting is an essential procedure that comes first in the sales pipeline. You can see prospecting as the process of gathering leads and getting more people interested in the business. A good prospecting strategy would mean getting better leads and prospects for a long term relationship. The sales team should be able to assess Read More →

Read more >>