Author Archives: Ankit Sharma

I am a freelance writer and a photographer who loves to learn and dabble in everything. I am from an IT background but tilt more towards arts and nature as much as IT and everything associated.

How to Shorten Your B2B Sales Cycle

Generate traffic. Capture Leads. Convert them quickly. This is the main goal, right? Especially the “quickly” part. After all, everyone wants to know how to accelerate the sales cycle. I know you are also keen to shorten your B2B Sales Cycle…but despite your efforts, you can’t seem to stop it from getting dragged on forever. Read More →

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7 Prospecting Strategies For 2019

Sales prospecting is an essential procedure that comes first in the sales pipeline. You can see prospecting as the process of gathering leads and getting more people interested in the business. A good prospecting strategy would mean getting better leads and prospects for a long term relationship. The sales team should be able to assess Read More →

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10 Must Have Email Management Tools

Having a lot of emails in your inbox and not enough resources or people to monitor? Well that’s where email management tools come in. Email management tools help in sorting out your clients queries and responding to important mails. As an engaging company there are bound to be thousands of messages every day or month Read More →

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5 Tips For Startups to Drive Massive Organic Growth

Achieving organic growth is essential to build up any client base. Buying out such a thing like a fan base is not possible. You can’t buy people’s hearts unless you’re willing to give away free stuff forever. There are plenty of giant players in the market who have huge outreach. To feel small as a Read More →

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7 Follow-up Strategies To Boost Your Sales in 2019

Following up is as essential in the marketing cycle as any other part. If you don’t follow up on your customers or leads, it won’t be a good idea in the long term. There is more chance of getting revenue and further marketing on existing customers than new ones. The thing is, it is as Read More →

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7 Major Mistakes That Can Hurt Your Email Marketing Campaign

Major Mistakes That Can Hurt Your Email Marketing Campaign

Email marketing is a critical form of marketing that is just too important for any person to take lightly. Much like social media marketing, it is depending on users rather than the marketer. Yes, all marketing is user based and targeted for the user, but email marketing is something different. Like social media marketing, email Read More →

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How It Can Hurt Your Business to Use Poor Quality B2B Database!

Your company’s database represents the core of your marketing division. Having accurate actionable data is the most important thing or your marketing team. Without it, your marketing team can’t perform, your revenue falters and sooner or later everything crumbles. Having a good quality B2B database is quintessential for your business in this age. This is Read More →

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3 Ways to Get Maximum ROI From Your B2B Database

Data Analytics

Getting a return on investment is one of the most obvious and necessary things to run a business. But with so many tools, subscriptions, marketing expenses, it is essential to monitor this. Your database is the heart of your sales and marketing team. So knowing about how much you’re getting on your investment in establishing Read More →

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How to Build a Marketing Model that Helps You Scale Revenue

Marketing Model

Having a clear marketing model is critical for any company. Having a defined and rigid marketing model is the key to a huge revenue. Without that everything would be in shambles and nothing certain to help you begin on the path to success. There are many business models to look up to for your business Read More →

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How to Build a Lead Scoring Model for Startups

First things first, it is important to know what is a lead scoring model and do you even need it? Many companies are looking forward to closing more sales and more profit with better leads. But the fact is, these “many” companies are the majority of the companies aware of the value of good leads. Read More →

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