Author Archives: Ankit Sharma

I am a freelance writer and a photographer who loves to learn and dabble in everything. I am from an IT background but tilt more towards arts and nature as much as IT and everything associated.

How It Can Hurt Your Business to Use Poor Quality B2B Database!

Your company’s database represents the core of your marketing division. Having accurate actionable data is the most important thing or your marketing team. Without it, your marketing team can’t perform, your revenue falters and sooner or later everything crumbles. Having a good quality B2B database is quintessential for your business in this age. This is Read More →

3 Ways to Get Maximum ROI From Your B2B Database

Data Analytics

Getting a return on investment is one of the most obvious and necessary things to run a business. But with so many tools, subscriptions, marketing expenses, it is essential to monitor this. Your database is the heart of your sales and marketing team. So knowing about how much you’re getting on your investment in establishing Read More →

How to Build a Marketing Model that Helps You Scale Revenue

Marketing Model

Having a clear marketing model is critical for any company. Having a defined and rigid marketing model is the key to a huge revenue. Without that everything would be in shambles and nothing certain to help you begin on the path to success. There are many business models to look up to for your business Read More →

How to Build a Lead Scoring Model for Startups

First things first, it is important to know what is a lead scoring model and do you even need it? Many companies are looking forward to closing more sales and more profit with better leads. But the fact is, these “many” companies are the majority of the companies aware of the value of good leads. Read More →

How to Generate Leads from Instagram

Instagram has become one of our favorite social media platforms over the years. With new features added frequently, and the user base of the platform, it is hard to ignore its impact. With over 800 million monthly users on Instagram, it is as good a platform as any if you’re targeting a media-centered user base. Read More →

Sales Tips to Increase Landing Page Conversion Rate

Landing pages are one of the most important components of your company site. They act as your elements which compose a great inbound marketing strategy. Increasing the number of landing pages from 10-15 can have as much as a 50% increase in the lead numbers. Landing page optimization is one of the biggest challenges for Read More →

Role of Digital Marketing in Healthcare Industry

Role of Digital Marketing in Health Care Industry

Digital marketing is evolving steadily and hugely every day. From infusing into every possible industry, to become the major source of online marketing for several corporations, digital marketing has settled well. Traditional marketing techniques do not tend to be as effective as digital marketing today. That is why digital marketing is being used by areas Read More →

Email Marketing for Restaurants : Tips to Attract More Customers

Email Marketing for Restaurants

Email marketing is a highly cost effective method when it comes to attracting more customers. This is especially true for restaurants. A lot of people tend to convert and respond to restaurant email marketing than other means. You need to attract as many people to your restaurant as possible to be successful. Email marketing helps Read More →

Top 10 Travel Industry Tips for Maximum Leads and Financial Gain

Travel Industry Tips for Maximum Leads and Financial Gain

Travel marketers often end up quitting their lead generation efforts and even the job sometimes because they can’t generate enough leads. But is lead generation in the travel industry really that difficult? NO. Lead generation in today’s age and technology is easy enough and even has been automated. Marketers in any domain can now leave Read More →

Steps to Improve the Quality of Your B2B Content Marketing

B2B content marketing is all about focusing on how to get prospects interested in your product with your content. It certainly seems to be a simple process, but nothing is that simple. Rolling out your content regularly helps drive traffic to your website and it definitely also bring in companies looking for solutions. A lot Read More →

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