There is no denying the fact that increasing conversion rates is important. Having a better conversion rate is the cornerstone of elevated sales volume. This is no longer only about getting more website traffic to enhance sales. For increasing sales, now you should optimize the website experience,so that more of the visitors can be converted. This latest method is known as Conversion Rate Optimization (CRO), and a lot of sites are already in the process of getting results from the same.
It is an application of nuances/methods aimed at increasing the conversion rate of customers on the website. This can include all procedures ranging from thorough data analysis to the review of those factors that are driving consumers to interact for a longer time on the site. CRO helps insales lead generation on your site, along with the same traffic you have already acquire, which refers to the fact that you need not have to spend more expense on traffic.
Here are the list of 8 ultimate ways for optimizing the conversion rate in 2020.
1. Perform A/B Testing:
This is the comparison of the 2 versions of 1 variable for testing the efficiency when it comes to the website’s conversion rate. But, there is a single innate disadvantage that comes with this type of practice. This test only informs you about the option that worked for the majority as well as got you enhanced conversions. This does not regard the belief of those people for whom the modifications brought by the A/B testing did not matter as well as had other reasons for leaving the site.
If you know what is CRO?, then A/B testing is something that you must have known as experimentation is the most suitable way to reduce risk in the decision making when permitting the creative teams room for exploration and innovation of new opportunities. Your goal must be to get at least a single, as well as preferably various A/B tests running at a certain given time on the website. Remember that there is nothing “perfect” in terms of marketing, your product, or website design, and the best way you know what doesn’t work and what does is to test continuously.
2. CTA (Call-to-Action):
For your site’s every page ask yourself, “What do I require this reader to do?” Do they require making a call for setting up the appointment? Finish the contact form? Download the paper? Watch the video? Decide an action you wish your consumer to take as well as add the clear CTA multiple times on your page. Those people who have absolute knowledge of what is CRO and how does it affect their website, are also well-aware of the significance of this.
Content upgrades are the methods you utilize to provide your readers with an opportunity for getting exclusive bonus content through signing up for the email list. With the use of Rebrandly URL shortener you will be able to track how many clicks your different CTA’s receive as well as handy insights of where your clicks are coming from such as country, time, device type etc.
3. Add The 2.5 Seconds Rule To Your Landing Page:
The Landing page is generally the page where the customer gets redirected after clicking upon some advertisement, link, or through any social networks. As per the rule which is considered as one of the CRO best practices, any website has a maximum of 2.5 seconds for which the user navigates or scrolls the pages.
In case the site is, in any way, making it tough for the customer to look for significant data then they will instantly hit that back button and could be gone forever. The main site button may be visually lost. Being the most relevant element, being the one that will produce conversions, it should always be noticeable. Try for putting the information that is matching with the ads for keeping the client’s interest alive as well as curiosity for looking more on the site.
As per theresearch performed by ‘Google’ in the year of 2018, the probability rate of consumer bouncing from the mobile site enhances to 123% because page loading time increases from 1 second to more than 9 seconds.
4.Live Chat Service:
As per the report by eConsultany, for almost every $92 spent obtaining prospective customers, only $1 gets spent transforming them. Live chat is one of the most powerful (as well as underrated) CRO best practices for transforming visitors into precious customers. Its real-time, quick connections make a huge difference. Always remember that interacting in a live chat session for a company is not the same as chatting with your good friend, however, the more you engage in a conversation, the more likely you will transform them.
The platform of live chat fills the gap between the timely, personal service that makes us faithful consumers in real life along with the software’s extensibility as well as ROI of automation. With the help of intelligent automation like chatbots, CRM Integrations, and conversation routing, live chat emerges as the most effective method to grab and transform leads. Human live chat agents can bring you effective conversions. There is no denying the fact that it is efficient software for offering incredible consumer service to consumers by giving instant solutions to their questions.
5. Organic Listing:
As per our CRO guide,it is a natural listing of those web pages that Google has considered useful for the searched term. Thereby, the goal should be to create a valuable and informative content circulating the key term. Ranking on the top of the search listing is, though the long shot, but is completely worth taking.
Marketers spend plenty of time driving traffic to the site as well as blog pages while hoping that the targeted customers will become a part of the opt-in procedure. However, in case these destinations are unable to attract prospective clients into a sales funnel as well as educate and transform them into consumers, you are wasting your time.
Some ways for improving the website’s organic listing could be –
Update site on frequent intervals
Utilization of Social Media networks for spreading the word
Optimize the website for the search engines
Include the links to and from relevant/external sites.
6. Reduce the bounce rate:
Bounce rate refers to the percentage of all the sessions on your website in which the users viewed only 1 page and triggeredonly 1 request to the analytics server. This CRO guide suggests that before you execute the plans for reducing the bounce rate, it would be better to take the assistance of Google Analytics for identifying those pages which have a higher bounce rate. Afterward, you are allowed to take the remedial measures for lowering the website’s bounce rate.
While making the effort to optimize conversion rate through increasing the other measured metrics, you would not like to increase the bounce rate.
Practicing the below-mentioned things can help in reducing the bounce rate by a major percentage
Reduce web pages’ loading speed
Improvements in consumer experience
Optimize the pages for all types of devices
Introduction of valuable external & internal links
Utilization of alternative navigation styles for encouraging scrolling
7. PPC Campaigns:
You must use Pay-Per-Click (PPC) campaigns for driving traffic to the landing pages where you will transform prospects through capturing the email addresses. These campaigns permit you to pay sites for sharing the advertisement. You get to pay only when somebody clicks on the ad or CRO blogs or through the number of impressions received by your ad.
With the help of page-level targeting, one can enhance conversions through email options that only appear to the PPC visitors. By using these targeted choices, you can boost the PPC campaigns’ effectiveness.
Needless to say, psychology plays a significant role in making reviews more relevant. We, as human beings, intended for seeking social proof to assure ourselves on the foundation of any other person’s experience. Hence, outlining client reviews on a product page could help to affect the decision of prospective customers.
There is no denying the fact that client testimonials matter a lot to the businesses. Furthermore, statistics have also pointed towards the significance of the online reviews on e-commerce sites. As per thereport by Spiegel Research Centre, which was published back in the year of 2017, approximately 95% of the shoppers go through reviews for the product-related information.
Now, you are well-aware of all the options for boosting the significance of your CRO blogs and making your business a well-known name in the market. Aim on making the smaller conversions as well as walking the prospects through the stages of the sales funnel. As a result, not only you will increase conversions but it will also likely create a more loyal consumer base. In a nutshell, there is no standard recipe or golden rule that can guarantee maximum conversions. Instead, it is the procedure of constant testing and relentless work implemented over the period with continuous inspection of output. Now, you might be wondering what type of results you can expect from doing Conversion Rate Optimization. Well, it depends upon how much budget and effort you put in, as well as the level of expertise.
9. Use of SSL Certificate:
SSL certificate helps to reduce bounce rate when customers feel that they are dealing with the secure site. As a result, more visitors would visit the site in near future and the ROI of a business will go high. SSL certificate provides assurance, data integrity, and authenticity and secure data transfer between the server and the browser. A secured padlock gives the confidence to visitors to click on the website and cart abandonment ratio will drastically reduce in near time. Many SSL certificate types are there from them an enterprise can choose that fits with website requirement.
Harsh is a Digital Marketer at Chataffy – Live Chat Agents for eCommerce. He mostly focuses on content marketing. He believes that the prospects of any business should get something without paying anything. Apart from being a digital marketer, he likes to study business trends, technology, current affairs and scrolling through social media. He is also involved in Philanthropic activities.
Harsh is a Digital Marketer at Chataffy - Live Chat Agents for eCommerce. He mostly focuses on content marketing. He believes that the prospects of any business should get something without paying anything. Apart from being a digital marketer, he likes to study business trends, technology, current affairs and scrolling through social media. He is also involved in Philanthropic activities.