7 B2B Social Media Tactics to Increase Engagement on Your Blog

social media engagement

There is nothing more satisfying than the ability to constantly interact with your blog audience. But to be able to do so, you will have to increase engagement with your blog posts.

While there are many ways to do this, the advantages social media platforms are offering can leave nobody indifferent. Learning how to build engagement on your blog through social media is fun, as you get to test all those methods and see which one works best for you and your audience.

Don’t know where to start? Here are 7 ways to use social media to increase engagement on your blog.

1. Leverage the Trends


The trends on social media are the holy grail of engagement. They attract an immense number of people and generate quite a lot of discussions. You can tap into their power to get your own slice of the cake.

On top of that, trends will give you the opportunity to create different content as each social media platform features trends of its own.

You have a lot of opportunities ranging from holiday seasons, tech, sports, and fashion events, politics, social movements, and so on.

Research the most popular stories on Twitter, Facebook, and Instagram and deliver content that will serve as an engagement-building vessel.

2. Customize your Approach

Not all social media platforms are the same. They attract different groups of people in terms of demographics, interests, professions, and so on.

If you want to attract people to your blog and inspire engagement, you will have to fine-tune your posting strategy on these platforms.

So, forget about posting those “one-size-fits-all” types of posts. They will not work and, besides, they will make you appear spammy in front of the audience. If you want to truly engage people, you will have to come up with original posts for each platform.

3. Create a Quiz for Social Media to Increase Engagement


Nothing inspires engagement as a little bit of interactivity. How to add it? A simple quiz creator software will go a long way in terms of engagement.

You can use the quizzes to generate buzz around your posts and generate more social media followers. For this purpose, we suggest sharing interesting quizzes, such as personal ones.

A free quiz maker is also a viable option to learn a thing or two directly from your audience – what they think about your blog content, is there anything they don’t like, what they would like to see in the future, and so on.

The best free quiz maker comes with over 1 million questions that you can use to build quizzes in a matter of minutes.

4. Don’t Forget Mobile Users

With each passing day, there are more and more mobile social media users. They make more than half of the social networking community.

You don’t want to miss out on engaging them by delivering content that’s not optimized for mobile platforms.

The first thing that you want to check is whether your blog website is mobile ready. Then, you have to make sure that the comment section works perfectly on mobiles.

And, finally, you have to restrain from long social media posts. Go with something short and sweet, or you will risk bad engagement metrics.

5. Create Engaging Social Media Campaigns

Instead of randomly posting, you can adopt a marketing strategy for the social media platform of your choosing. This will give you time to prepare, plan the content, and more importantly, remain consistent.

You and your audience go way back, so you already know a thing or two about their preferences. With the information you’ve gathered with quizzes now, you can plan a social media campaign, engage the existing followers, and increase your readership.

Just make sure to follow your plan through and regularly check your social media accounts and blog page.

Engagement is a two-way street, and if you leave comments and questions unattended for too long, you will send a controversial message to your audience.

6. Use High-Quality Images in Posts

Images and visuals are valuable allies for anyone who wants to build engagement by leveraging social media.

For instance, memes are currently very trendy. You can use them if your audience values that type of humour. In any case, don’t just promote your posts with a sentence or two and a link.

Attach a high-quality image relevant to your blog topic. This can be the featured image of your article.

Social media experts advise leaving the link in the text field (you can use a link shortener to make it short and sweet), instead of allowing Facebook to create an automatic link preview.

7. Carefully Time Your Posts

Time Management

Engagement opportunities on social media are not constant throughout the day.

In other words, sometimes social media users only have the time to casually scroll through their feeds. This is why you have to dig a little deeper into the behaviour of your social media followers.

The best thing to do is to post only when your followers are going to be the most active. This will get you close to the goal of getting your posts liked, commented on, and shared.

Carefully planning a posting schedule is the only way to ensure that a portion of social media activity transfers to your blog as well.

Getting more engagement in your blog by leveraging social media requires a consistent effort. This is why it is important to stay true to your strategy and try all of the above-mentioned tactics.

After you identify the best ones, you can fine-tune them to get even better results.

Embed Social Media Feeds On Your Blog

Now, that’s one another way of enhancing the overall engagement on your blog. Social media feeds are not just visually enchanting but also highly relevant.

When you display user-generated social media feeds on your blogging website aggregated through relevant hashtags and keywords, you also enhance the overall relevancy of your website content.

This provides organic visibility to your blog in the search result, thereby improving the traffic inflow on your blog. Hence, it helps to improve the overall SEO performance of your blog website.  

About Gundeep Singh

Gundeep is the Digital Marketing Manager of Aeroleads. He has experience for 4 years in SEO. He believes in targeting every problem with an out of the box solutions. When he is not working, you can find him socialising on Linkedin and other Social Platforms.

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