There is nothing more satisfying than the ability to constantly interact with your blog audience. But to be able to do so, you will have to increase engagement with your blog posts.
While there are many ways to do this, the advantages social media platforms are offering can leave nobody indifferent. Learning how to build engagement on your blog through social media is fun, as you get to test all those methods and see which one works best for you and your audience.
Don’t know where to start? Here are 7 ways to use social media to increase engagement on your blog.
1. Leverage the Trends
The trends on social media are the holy grail of engagement. They attract an immense number of people and generate quite a lot of discussions. You can tap into their power to get your own slice of the cake.
On top of that, trends will give you the opportunity to create different content as each social media platform features trends of its own.
You have a lot of opportunities ranging from holiday seasons, tech, sports, and fashion events, politics, social movements, and so on.
Research the most popular stories on Twitter, Facebook, and Instagram and deliver content that will serve as an engagement-building vessel.
2. Customize your Approach
Not all social media platforms are the same. They attract different groups of people in terms of demographics, interests, professions, and so on.
If you want to attract people to your blog and inspire engagement, you will have to fine-tune your posting strategy on these platforms.
So, forget about posting those “one-size-fits-all” types of posts. They will not work and, besides, they will make you appear spammy in front of the audience. If you want to truly engage people, you will have to come up with original posts for each platform.
3. Create a Quiz for Social Media to Increase Engagement
Nothing inspires engagement as a little bit of interactivity. How to add it? A simple quiz creator software will go a long way in terms of engagement.
You can use the quizzes to generate buzz around your posts and generate more social media followers. For this purpose, we suggest sharing interesting quizzes, such as personal ones.
A free quiz maker is also a viable option to learn a thing or two directly from your audience – what they think about your blog content, is there anything they don’t like, what they would like to see in the future, and so on.
The best free quiz maker comes with over 1 million questions that you can use to build quizzes in a matter of minutes.
4. Don’t Forget Mobile Users
With each passing day, there are more and more mobile social media users. They make more than half of the social networking community.
You don’t want to miss out on engaging them by delivering content that’s not optimized for mobile platforms.
The first thing that you want to check is whether your blog website is mobile ready. Then, you have to make sure that the comment section works perfectly on mobiles.
And, finally, you have to restrain from long social media posts. Go with something short and sweet, or you will risk bad engagement metrics.
5. Create Engaging Social Media Campaigns
Instead of randomly posting, you can adopt a marketing strategy for the social media platform of your choosing. This will give you time to prepare, plan the content, and more importantly, remain consistent.
You and your audience go way back, so you already know a thing or two about their preferences. With the information you’ve gathered with quizzes now, you can plan a social media campaign, engage the existing followers, and increase your readership.
Just make sure to follow your plan through and regularly check your social media accounts and blog page.
Engagement is a two-way street, and if you leave comments and questions unattended for too long, you will send a controversial message to your audience.
6. Use High-Quality Images in Posts
Images and visuals are valuable allies for anyone who wants to build engagement by leveraging social media.
For instance, memes are currently very trendy. You can use them if your audience values that type of humour. In any case, don’t just promote your posts with a sentence or two and a link.
Attach a high-quality image relevant to your blog topic. This can be the featured image of your article.
Social media experts advise leaving the link in the text field (you can use a link shortener to make it short and sweet), instead of allowing Facebook to create an automatic link preview.
7. Carefully Time Your Posts
Engagement opportunities on social media are not constant throughout the day.