You might have a great startup in mind and a high-quality product, but you’ll never boost your revenues until you can sell your product efficiently. The only way to do this is to generate more leads.
Generating quality leads in high quantity may sound like arduous work, but it can be surprisingly easy if you get to it right from the start.
There are many strategies and tactics, from taking advantage of quiz creator software to partnering with complementary businesses, so let’s get right down to it and take a look at effective lead generation tactics for your startup.
1. Define Your Target Audience
Before you even start generating leads, you need to have a clear picture in mind of who your target audience is.
Targeting the wrong people will be of no benefit to you, and they won’t respond to your marketing.
You should define a customer persona based on your ideal customers’ interests, locations, demographics, and behaviors.
An easy example of this would be if you’re selling women’s shoes. You would exclude men from your targeting and focus on the ladies.
If you’re available in a specific location only, you would limit your audience to that area.
2. Leverage Your Social Media
Social media is a free tool that you can use for generating leads. It’s perfect for building a relationship with your potential clients, and it allows them to get to know both you and your business.
Visual platforms like Instagram, for example, can be used to draw the attention of your potential clients with interesting pictures of your product, and of your team members as well.
That human element allows your leads to see the person behind the business, and it creates a connection and deeper interest in your business.
It’s a must for your business to have its own website. 69% of consumers look up new businesses online monthly, and the best information about your startup should come from you.
To earn the trust of your potential clients, you should blog often and have engaging content.
You can incorporate visual content in your blogs by creating tutorial videos for your product, how-tos, tours of your company, and your team members.
This allows your leads to see what your business is about, and it will make them more likely to give you their information.
4. Influencer and Affiliate Marketing
Generating leads through influencer marketing is an easy and affordable option for your startup. Find the social media influencers in your niche with a large following and hire them to endorse your product.
When their followers see the influencers are using your product, they’ll be more willing to give you a try as well.
Developing partnerships with complementary businesses is another great B2B lead generation tactic. You can have a mutually beneficial relationship by advertising and generating leads for each other.
Boosting lead generation is made easier with affiliate marketing as well.
Your affiliates can send traffic to your landing page, and the better they work, the more commission they’ll get, so it’s a win-win situation for both parties.
5. Create a Quiz and Engage Your Audience
A quiz maker can allow you to easily establish what your target audience wants. You can use quiz creator software to ask about your potential customers’ needs and preferences.
Using this information, you can modify your startup to provide them with what they need.
You can also use quiz creator software to customize your offer for specific clients. If you have a clothing store, for example, you could offer your visitors a quiz that will tell them what style would work best for them.
Quiz makers are fun and easy to use, and they are a great way for you to generate high-quality leads.
6. Create Contests
Generating buzz about your business with contests will also generate leads. When people have a chance to get something for free, they are more willing to give you the information that you want.
You should offer nice prizes and spread the word about the contest. Online contests can take many shapes and forms.
You could ask your followers to submit certain pictures or share stories under a certain hashtag.
You could also take advantage of the quiz creator software and allow your followers to participate in quizzes and answer questions. Your only limit is your imagination.
7. Simplify Everything
It should be extremely easy for your clients to do business with you and buy your product.
You’d be surprised to know how that 38% of people will stop engaging with your website simply because your landing page is confusing or your website appears outdated.
Always have in mind that less is more. In the lead generation space, for example, if you ask for a ton of information all at once, it can be overwhelming.
So, delete all the unnecessary fields, and present the rest in a layered form where your leads only see one question at a time.
Generating leads for startups has never been easier, and using these tips will help you boost your revenue and grow your business.
Things like online exam software, social media presence, regular blogging, etc. can make it easy for you to connect with your potential clients and increase their interest in you and your product.
But always keep in mind that there is no one-size-fits-all lead generation tactic. It’s all about trial and error, and what works for some, might not work for you, and vice versa.
So always stay on your toes, pay attention to the changes in your market, and optimize your lead capture process.
Author Bio:- Angela White is an ed-tech enthusiast with a passion for writing for the consumer
market in the areas of product research and marketing using quizzes and surveys. Having a knack for
writing and an editorial mindset, She is an expert researcher at a brand that’s known for creating
delightfully smart tools such as ProProfs Quiz Maker
Deepti is a senior content writer with AeroLeads. She spends a lot of time brainstorming ideas and writing marketing and sales content. She also has a knack for writing and reading about politics and prevalent social issues and regularly pens letters to the Editor of The Hindu newspaper. When she is not working, you’ll find her socializing with friends or binge-watching Netflix. (And devouring sushi).
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