51 Tools to Improve Your Sales

I wanted to make this post since a long time and with some help from our team, we finally managed to get it published. If you own a sales software and it is not mentioned here, drop it in the comment box and I will add it at the bottom.

Categories of Sales Tools

1. Prospecting Tools
2. Lead Generation
3. Lead Capture
4. Email Marketing Automation
5. Sales CRM
6. Analytics

1. Prospecting Tools

1. LinkedIn Sales Navigator

LinkedIn Sales Navigator enables the proprietor to see who has visited your profile and allows you to save your new leads in your company’s CRM.


2. AeroLeads

AeroLeads (yes, yes, that would be us!) find prospects from various social networking sites as well as offer search feature so you can explore their data. Once you build your prospecting list, you can transfer to Salesforce, Zoho CRM, HubSpot, Pipedrive and other sales tools and CRM as it offers one click transfer option.

AeroLeads Sales Software


3. Datanyze

Datanyze gives you all the equipment you need such as visitor analytics tools so that you can take a look at which companies/users are browsing through your website and you can get in touch with them later.


4. Data.com

Data.com powered by Salesforce is a data source which you can use to build your prospecting list or complete missing information. They have a massive database which contains information for a million of listings and pricing depends on $1 per lead with yearly contract.

5. Rapportive

This is a google browser extension that lets you find out email addresses from a website or a LinkedIn profile. All you have to do is install the extension and go to gmail and you will see a widget on the right hand side which shows various information about the person to whom you are sending email.


6. Sidekick

Sidekick by HubSpot work like Rapportive and can be used with Salesforce and Hubspot in cohesion to create a personalized array of templates, track emails, etc. and sync in with your CRM.


2. Lead Generation Tools

7. Sumo

In order to install sumo, you would have to install the Sumo plugin that is on their site and paste a few lines of HTML on your site. In sumo there is an app known as ListBuilder which can be used by the user to help build their lists.

sumo 1

8. Opt-In Architect

Opt-In Architect provides you with a lot of premium pop-up and for features which includes exit intent actions, conversion tracking, etc.


9. Optin Monster

Opt-In Monster makes it easy to design opt-in forms and to target those pages that you would like to target. It is also targets user-actions like exit intent and displays them. Along with this it works with A/B testing and analytics conversion.


10. Optin Lock

This tools has been designed with the primary purpose being to help you grow by offering a lot of content that is exclusive that user have to opt-in to receive. This can do wonders for your conversion rate as it is a great opportunity to offer post specific bonuses.


11. Exit Monitor

No one would like anyone to exit their site without seeing their full potential and exit monitor does this job for them. When a user is going to exit the page, exit monitor gets to know this by tracking their mouse movements and offers them customized pop-ups that might incentivize them to stay on the page.


12. Bonus Exchange

This tools offers you a clear cut way of targeting your customers as and when they visit your site as it segments your traffic differently. It assigns the traffic on your site to different segments based on their on-site behaviour and provides them wit different offers and deals.


13. Drip

Drip makes it extremely easy to capture email addresses and send out highly targeted emails which makes it a wonderful market automation tool. The have a lot of in built stuff that could save a lot of your time such as a 5-day email course.


3. Lead Capture

14. Leadpages

Leadpages helps you capture leads in the simplest of ways. It is one of the most prominent and most used tools in the industry.

leadpages 1

15. Lead Formly

This is a tool that has been designed to help you to design and create lead generation forms. These forms are fully optimized, pain free and much easier to make use of.


16. Turnstile

Turnstile works well for those companies that have integrated a video in their marketing. It can utilize the video to help you capture leads easily.


17. Unbounce

Unbounce provides you a convenient, straightforward and no nonsense way of create fully optimized lead pages. These will help you capture your audience in the blink of an eye.


18. SurveyMonkeyThere are around 5-6 really good survey software available on the web but surveymonkey is the oldest and most popular one so I am listing it here. You can check the rest too and see whose feature and pricing suits you.

Surveymonkey Aeroleads


19. Scroll Triggered Pop Up

These sort of pop ups are selective in nature and only pop up to people who are likely to engage and have a chance of being converted. They need to be targeted to those who are already engaged and know about your company.


20. Lead Gibbon

In just one click you can find someone else profile as the run lead does the searching directly from your browser. It also allows you to capture and export the leads to the sheets.


21. RightHello

Many businesses struggle to get their customers to interact with them and convert them.This tool is perfect for those businesses with that dilemma. Right Hello provides you with a lead and offers a list of contacts to the decision makers.

right hello

22. Intercom Acquire

Intercom offers various custom acquisition features and tools to get leads from site chat.


23. Albacross

One of the greatest challenges that business owners meet is decreasing the number of those who leave their websites unconverted and turning them into leads. Albacross is exactly the tool for this purpose. The service makes it extremely easy to automatically generate leads from the company’s sites and provides its users with the detailed overview of each company which includes its size, location, industry, revenue, and contact details.


24. Toofr

Toofr is a fast, accurate yet inexpensive tool that helps you procure the right email address needed. It will help you that will help you generate your leads.


25. Profile Hopper

ProfileHopper hops between your profiles automatically and helps you to find new leads, new email addresses, etc.


26. Intercom Acquire- This is a new lead management tool that helps you to deal with your customer. This is in response to the way they have reacted on your website. This is a wonderful way to engage with leads and more importantly, convert them.


27. Lead Forensics

For those ‘lost’ customers, this tool can supposedly bring them back to life. They use the IP addresses to let you know who is viewing your page and helps you follow up with those parties.

lead forensics

28. Qualaroo

Initially this was seen as only a customer research tool. However,  off late it has been known to be extremely effective in converting and retaining the leads generated by the tool.



4. Email Marketing Automation

29. ConvertKit

ConvertKit is a marriage between Mailchimp’s easy to use interface and InfusionSoft’s powerful automation software’s. It organizes the email through the form of tags or segments and sends out relevant offers, products and content to the right people.


30. Active Campaign

Active Campaign comes equipped with all sort of email marketing and CRM tools that help you customize your methods to achieve the highest conversion rates.


31. Mailchimp

Mailchimp includes comprehensive analytics and offers you a whole range of tools accompanied with a simplistic design and user interface that allows anyone and everyone to make the most of the software.


32. YesWare

This tools helps you with email automation phone dialer and prospecting with touch point campaigns.


33. SalesLoft Cadence

34. Discoverly

This is another data miner which provided benefits of being able to incorporate professional social networking information into emails.


35. ToutApp

36. InspireBeats

This is one of those apps that can be said to have everything in one ranging to generating your leads to building your lead list through emails and even customizing a personalized outreach for you.


37. AnyMail Finder

This is a tool that will find a list of email addresses from the list of names and companies that you have prepared in a spreadsheet.

anymail finder

Sales CRM

38. Close.io

This is a CRM powerhouse and is equipped with a lot of software and it is worthwhile to take a closer look into. Their main services are their workflow management system and their touch-point tracking.


39. Salesforce

This is a cloud based CRM platform which offers a number of CRM based solutions varying from lead generation to workflow management to a whole lot more. They have not only helped a lot of big businesses but also help a lot of smaller ones to.


40. PipeDrive

We uses pipedrive at AeroLeads as it is perfect for teams with size < 10. It is simple and provide lot of features like making emails as deal and easy integration with other marketing tools.

41. Zoho CRM

We are experimenting with Zoho CRM for our sales team as we are finding salesforce to be too “feature rich” and not suitable for small teams. Zoho CRM also has sales automation feature like sending emails, email tracking etc which makes it really good choice for mid size businesses, not to mention their design is really slick.

42. Pipeline Deals

Pipeline Deals is another software like Pipedrive. I haven’t used it but it has got really good ratings on other software site and if you look at their features, it look to be at par with pipedrive.

43. Streak (Gmail)

We have used this On and Off at AeroLeads. Streak CRM is a free gmail addon and can convert your gmail box to powerful sales software. It is ideal for one man and small team.

44. Ring.io

Ring.io is from Salesforce and Zoho together and they do something that might seem unusual as compared to many other CRM software’s. They work on the basis of phone call prospecting and would be a wonderful addition to your business if it deals with phone calls.

45. LeadMaster

Another one of the big players in the market that has a huge array of tools at their beck and call to help your businesses prosper and do the best that it can do. They have an abundance of tools that range from sales generation to anything that would dominate your company’s CRM.


46. Insightly

The best thing about Insightly is that it has a lot of good and potential integration’s such as AeroLeads which you can check out at https://aeroleads.com. Along with that, they offer a simple yet powerful set of tools which can be very useful in helping your business grow.


47. Hubspot CRM

Hubspot has a integration network with Gmail and Outlook which provide a series of valuable insights like templates, email opens, etc. which could serve to dish out tremendous amounts of data.


48. InfusionSoft

InfusionSoft offers many end to end sales options from setting up sales campaign to tracking it to converting it to integration with payment gateway.

Analytics Tools

49. Optimizely

This provider includes all type of user-data, the segmentation of visitors and its testing functionality. You could test any page on your website with a few clicks of the button.

Optimizely Aeroleads

50. Visual Web Optimizer

Visual Web Optimizer is a drag and drop interface that allows you to access different parts of your site on your screen. It is a super simple too and it extremely straightforward. It can be used to optimize your opt-in form placement.


51. Crazy Egg

Crazy Egg gives you access to crucial information with regards to what, how and where your users have spent time on your website through various different views in the form of ‘a heat-map, a scroll-map and confetti views’.



Bonus Tools

After the publishing of this post, many similar software owners has mailed me or replied in comments so I will add those tools here.

SalesHandy – SalesHandy tracks your email, offers auto followup, email scheduling and various features which can really help your sales team to do outreach and drip campaigns.

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About Pushkar Gaikwad

Howdy, I am the founder of AeroLeads, one of the most powerful prospect and lead generation software on the web. For sales and partnership inquiries, email me.

9 Thoughts on “51 Tools to Improve Your Sales

  1. Sure Jayesh, I will write another post on marketing tools and will list SocialPilot there.

  2. Thanks Victor, will check out nethunt too. BTW how it is different than Streak ?

    • Victor Iryniuk on May 6, 2017 at 9:34 am said:

      Both are similar in concept as a CRM-inside-Gmail system. However, in addition to the excel-like look of Streak, NetHunt also has a card-based view (similar to Trello or Pipedrive).

      Email campaigns are also more advanced. In Streak you just make an email blast and it ends there. In NetHunt you can monitor the progress of a campaign, see who and when has opened the messages which makes it easier for the following contacts.

      And, as I’ve mentioned, the price is a big difference. Streak with all of the features enabled will cost total of $195/month per a team of 5 users. The same team in NetHunt can be covered by a $25/month plan.

      There are some other differences which I can demonstrate to you if you’d like 🙂

  3. Hi Pushkar, Great stuff. Every Sales person should go through this list. Also, I would recommend SalesHandy to increase email productivity.

  4. Isabella Rasmussen on June 16, 2017 at 11:32 am said:

    Hi Pushkar, great list you made there.

    I think Sleeknote – a lead generation tool for generating high-quality leads – would be a nice addition to the list.

    It’s a very intuitive tool that you can create highly customized popups and slide-ins with.

  5. Bitrix24 Free CRM & PM on January 18, 2018 at 11:37 am said:

    Hi Pushkar! Great article! If you plan an update, please consider including Bitrix24 CRM. We are a free CRM with unlimited records used by 3+ million businesses worldwide. In addition to lead and sales management, we offer free quotes and invoicing too:)

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