If you are a Business development Rep, you need to keep generating X number of prospects and leads every month. Now how you can generate business leads depends heavily on which vertical you are in but still here are 5 ways to get business leads which are vertical agnostic.
1. Go to Networking Events
You can generate a ton of great, high quality leads through networking events. These events are established throughout big cities around the world. They give people the opportunity to meet up with like-minded individuals, and share ideas. When you are not sharing ideas you can be getting valuable business leads through the people at the event. Offer to share your information with them if they are willing to do the same and you can work out a plan to get other people involved and sharing your business or service idea with others. Before you know it you will be swimming in leads.
2. Create a Newsletter
Developing a personalized newsletter is another fantastic way to get people who would otherwise never be interested in your niche involved. The other side to this is even if they are already interested, a newsletter might be just what you need to seal the deal. You can work closely with other experts your particular niche and develop a newsletter that is full of valuable information, as well as some insight as to what they are missing out on. The thing you need to also consider is keep promotion at a minimum. If you want to make the most of your newsletter share information and subtly advertise, if they are interested you will know it.
3. Don’t Forget Social Media
Take full advantage of your social media networks. These social networks are stuffed to the brim with people who are looking for things that interest them on a personal level. If they can’t find your page how are they expected to buy or invest in your product? Offer a transparent and easy to read social media page to get more leads looking your way, which will eventually translate to more sales. You have to be willing to capitalize on this aspect of marketing because it is growing at an exponential rate.
4. Look Into Lead Generation Software
If you have not invested in a lead generation software, such as Aeroleads, you are also missing out on a huge opportunity. If you visit aeroleads.com you will be able to get a program that will help you track and bookmark information on potential business leads. Never underestimate the ability to get a hold of people who are interested in your niche. If you are using social media, cold calling, and other methods of lead hunting you might have a small list built up. However, lead generation software could be the ticket to getting in touch with lifelong customers.
5. Make Your Brand Bold
Build a brand that is truly one of a kind. If you want to draw in more business leads you need a strong and great looking brand. Before you launch make sure you are spending time to go through and find out what you need to do to build something that is going to look great for years. Over time you may want to make some tweaks, and that is okay. But at the end of the day if you want people to notice you and pay attention to you and your product when you contact them you need a strong brand.
Frank is a writer by night, and a sales specialist by day from Pittsburgh, PA. He has worked in the writing field for 3 years, and in the sales field for 5 years. He loves learning about new information and believes that learning is the key to success.