This stat is a perfect proof of the fact that being overtly pushy and sales-y is not even remotely helpful. Rather than being pushy, try to offer informative content to your audience and leave some considerable amount of time between your outreach attempts.
3. Follow-Up Immediately
How long do you wait before sending a follow-up email to a potential client? If this research is anything to go by, you should not even wait for 60 minutes.
According to an analysis conducted with more than 2,200 American companies, it is revealed that the companies who attempted to reach their prospect within an hour of their enquiry were seven times likelier to have meaningful conversations and reach to some end result, juxtaposed to the companies that waited for even more than 60 minutes.
Thus, try to reach out to your prospects as early as possible because within this time range you are still a fresh memory in their mind.
4. Time Your Emails Perfectly
Are you analysing which time works best for your email marketing campaign? If not, then you should start working on it now.
For this, you don’t have to wake up as early as your prospects. All you have to do is to use an automated email marketing tool that can time your automated emails perfectly and send them to your prospects at the right time.
Words that you should avoid using in your email titles:
6. Don’t Write Too Much In Your Emails
I know, your fingers might be itching to type more and more about your product when you send a sales pitch or a generic email to your prospect. However, the more you write, your chances of getting a response are even lesser.
If you write more than 2500 words in your emails, then your chances of getting a reply are abysmally low. To be exact, only one out of three people are likely to reply. This doesn’t tell that you should be extremely brief either. You are likely to get the best response rate with the emails that are written between 50 and 125 words.
7. Pose Questions To The Buyer
According to Gong’s analysis of 519,000 discovery calls, the number of questions asked by a salesperson is directly proportional to their chances of success. The correlation between both the figures stems from the fact that the sales and marketing professional who ask the maximum relevant questions are likely to succeed more than those who act like a mere “yes” man.
8. Use Personalized Words
Do you know what every top performing sales professionals have in common?
All of them try to build a rapport with their clients. Rather than just reading out the features, they try to strike a friendly conversation with the client.
Their success is mainly due to the use of some personalised words like “we,” “us,” “our,” and “together”. These words show the client that they are a team as compared to first-person pronouns like “you,” “I,” “me,” and “your.”
Every salesperson requires a mentor to hone their selling skills and don’t forget that there’s always a room for improvement.
A HubSpot Research’s survey reveals that more than half rely on their peers to get tips for improving. Furthermore, around 44% of sales professionals turn to their managers to ask for tips for improvement, 35% prefer team training resources and 24% you rather turn to media.
A report by Forrester, reveals that 59% of buyers prefer to do research online instead of consulting a sales professional because they believe that salespeople are likely to push their agenda rather solving the problem.
Deepti is a senior content writer with AeroLeads. She spends a lot of time brainstorming ideas and writing marketing and sales content. She also has a knack for writing and reading about politics and prevalent social issues and regularly pens letters to the Editor of The Hindu newspaper. When she is not working, you’ll find her socializing with friends or binge-watching Netflix. (And devouring sushi).