If you have just recently launched your startup, then you’re probably working yourself out, worrying over its furtherance, marketing, promotions, so on and so forth. To break it down in the simple terms, you are basically trying to make your startup reach the masses.
And obviously, since you have just begun to sprout, its likely that you have to be extra mindful of not wasting your funds on expensive, not to say, superfluous promotional strategies.
It seems you are way ahead of time. But wait… Aren’t you forgetting something essential? As in life-and-death essential for a startup?
Have you submitted your startup to startup directories and review sites yet? Ring a bell?
If you are guilty of overlooking this indispensable task then you are at the right place and hopefully, at the right time.
However, before moving further, here’s a word of warning.
STEER CLEAR OF BAD NEIGHBOURHOOD. And DO NOT submit your startup to shady looking submission sites.
What Is Bad Neighbourhood?
Now, when I said bad neighbourhood, what came to your mind?
Rundown streets? Crappy, ramshackle and high-crime areas? Yes, this is exactly what it is in the real world.
Analogous to the real world, a virtual bad neighbourhood is nothing to write home about. In fact, if you are by mistake sandwiched in a virtual bad neighbourhood, might as well say goodbye to building your authority and high rank in the search engine.
Even Google is actively abandoning the submission sites having Bad Neighbourhoods and completely devaluing the links coming from such neighbourhoods.
If you are linked with, say Wikipedia, then Google automatically knows that you’re probably a credible website too. However, if you are linked to a spammy directory then Google is likely to punish you with really bad rankings.
Here’s What A Virtual Bad NeighbourhoodLooks Like
1. Negative PPC: In SEO world PPC stands for “pills, porn and casinos”. Take a look around the page and if you see any of these three occur, then get out fast. This is the neighbourhood you don’t want to be associated with.
2.Too Many Links: To identify whether the page has too many links, follow the 90/10 phenomena. The page shouldn’t be 90% links and only 10% of the organic content.
3.Spam: Sometimes, the site might not be inflicted by either bad links or too many links. However, there are still chances of the page having spammy content. It means the page isn’t being moderated regularly — a sure indication of bad links.
4. Ads: Ads are a commonplace on many websites, however, when the ads outweigh the content, that’s where the problem occurs. If you come across such submission sites then you know what you need to do next — run away fast and find better options.
Now you know exactly what you need to be wary of.
However, despite some “Bad-Neighbourhood” submission sites, there is an abundance of incredible submission sites as well. By submitting to these submission sites and directories, you will be able to get massive traffic and some much-needed SEO juice.
All The Information That You Need For These Submission Sites
While these things might not necessarily be a prerequisite, however, if you have them it might come in handy.
Product name and website’s URL
Number of Employees in your company
Clear, comprehensible images
The year your Startup was found
Who are/is the founder(s)?
A brief description aptly describing your startup
A long description disseminating everything from your brand to your work culture.
Social Media Handles
What makes your startup different
Who is your niche audience and what problem does your startup solve
How did you acquire funds for your startup
So, we rummaged through the web to search for 100 reliable and relevant directories and submission sites for you.
It is a blog that is actively helping emerging startups to navigate through umpteen marketing opportunities by providing a platform for entrepreneurs to share their startup stories. This might eventually result in heavy traffic.
VB profile provides exceptional opportunities to tap into an immense marketing world. Do you want to get notified with daily memos and ebooks imparting knowledge about your industry? Or are you interested in finding the newest companies, best candidates and inventors in your market? If yes, then VB profiles is your absolute go-to place.
Tech Map is one of the most incredible submission sites for bringing the Tech Community together. They let the users find tech companies, startups and tech professionals. Furthermore, it provides updated information about tech events in your city.
Appoid reviews your app and share your experiences with a humongous audience. Their reviews can turn out to be extremely helpful to your developer team and not to say, your startup will get the desired awareness.
Erli Bird can provide incredible value to your brand. It is a fantastic platform to incur insightful feedbacks on issues ranging from business modelling to pricing.
They are powered by a global community of 100,000 real-world testers. And if you plan to target early adopters to beta test your product for platforms like iOS, Android etc, be prepared to spend somewhere around $149. However, the genuine and helpful customer reviews will be well worth the initial investment.
Deepti is a senior content writer with AeroLeads. She spends a lot of time brainstorming ideas and writing marketing and sales content. She also has a knack for writing and reading about politics and prevalent social issues and regularly pens letters to the Editor of The Hindu newspaper. When she is not working, you’ll find her socializing with friends or binge-watching Netflix. (And devouring sushi).