Lead generation is an integral part of Business To Business marketing. However, it is not that easy to generate leads easily and what is harder than that is to maintain a consistent record after generating some leads. But that doesn’t make companies from generating unreal leads. If you are wondering how to generate leads efficiently, here are 10 steps that will help you supercharge your efforts.
1. Forming dedicated teams
The most important aspect of anything, that requires a lot of hard work and dedication is that of the teams. For a painstaking process such as lead generation, an ideal team consisting of dedicated members should be formed. The selected members should work hard so as to generate maximum leads. For bigger companies, two or three teams should be formulated and each one of them should be given a target.
If they achieve the given target faster than the scheduled timeframe, the team should be rewarded so as to encourage other teams to perform better. But at the same time, teams performing poorly should be motivated by attractive offers like incentives. This is an external motivation which forces them to improve their performance.
2. Starting a web portal
Once you have a dedicated team, the next thing to do is to design a web portal for the company. This captures the interest of a random visitor online. The said portal should contain all the relevant information regarding the company, pictures of the product and a separate contact form for retrieving a contact database. The portal should be analyzed and the number of visitors should be closely monitored for calculating the leads. The links of the created web portal should be hyperlinked to all the social media platforms and an ideal landing page should be created.
3. Email Marketing
Once a visitor submits his/her information on the company contact form, the input is automatically saved to the company database and the email ID of that user is to be added to the company mailing list. A well-crafted newsletter should be designed for sending it to all the contacts on the mailing list. It is important to not to spam the customer until you hear back from them. You can send frequent updates and news once the customer successfully purchases a product. The sent mail should have well-crafted CTA so that the visitor won’t be having any trouble registering. There are a lot of tools that can help you with email marketing, therefore, go through this article to know more .
Similar to Email Marketing, Telemarketing is a strategy which involves contacting the buyer directly via phone calls so as to encourage him/her to buy the product. For this, the company has to make a separate group of people with an advanced technical flair on English and other languages including but not limited to the local languages. The selected person should present the product in such a way that the customer could get all the information easily and could understand the presented language clearly as well.
5. Content Marketing
Writing and delivering content could generate heaps of leads. Generally, viewers prefer shorter articles but it is important to highlight and explain applications of the product or services. The written content should generate a sense of trustworthiness and reliance. The content should be catchy enough for the reader to continue until the end.
6. Developing a Social Media Network
The perfect place to find heaps of potential customer is that of the Social Media Platforms. Once you make a separate page for the company, it is important to write content related to the product or services. Sponsoring the content to until a maximum number of people is optional but it is widely used by many companies so as to get better reach for the posts. Out of Facebook and Twitter, LinkedIn is the best platform to generate better leads. LinkedIn offers better software and an easy user-friendly algorithm which encourages the viewer to enter details on the lead generation forms. Hence, a better LinkedIn profile could land better lead generation.
7. Integrating Case Studies on Web Portal.
Like discussed before, A Web Portal is ideal for lead generation. While adding information to the portal it is necessary to keep a separate section for case studies and customer feedback. This increases the trustworthiness of the company and more people will submit the lead generation forms after reading the customer feedback.
8. Follow the 4 L’s of Lead Generation
The 4 Ls for lead generation include Lead capture, Lead magnet, Landing page conversion and Lead scoring. Lead Capture is a strategy that converts the interest of the consumer and then this interest is then made into a necessity by following the Lead Magnet and Landing Page Conversion methodology. Once a company is generating a fair share of Leads, it is recorded and analyzed using the fourth and integral strategy termed Lead Scoring. Surveys have proved that the companies which adopted this strategical method improved their sales by a major difference thereby maintaining a consistent record ever since. With the effective use of the aforementioned 4 L’s, any company could improve the lead and furthermore keep a consistent track record as well.
9. Conduct Customer Surveys
This might be a new methodology to be a part of B2B, but Customer Surveys are important as it helps in getting feedback from existing customers and resolving their issues will help towards the betterment of the company. Their issues should be resolved as soon as possible and once it is done an email is necessary so as to increase the trustworthiness of the company. This helps the company to provide newer options for new customers from the ideas and issues of the existing customers. So briefly, Customer Surveys are essential for better performance.
10. Devising a plan for a lead generation strategy
As discussed above, there are a lot of lead generation strategies out there. But among them, only a few contribute to a quicker and efficient lead generation. So it is important to map a plan before opting for a strategy. For this, Surveys should be conducted for selecting a better option. If there is an active team working on the plan, Brainstorming sessions should be conducted for more options. Favoritism should be neglected and each one of these members should suggest at least one plan. Once the suggestions are collected, voting should be held within the team. The person who gets maximum votes should be given a chance to carry out Brainstorming makes communication effective and easier. Hence, as an output, the team gets an effective and workable procedure towards Lead Generation.
Digital Marketer keen on helping companies and brands establish & grow through social media. Helps empower startups and entrepreneurs through effective inbound marketing, email marketing and social media strategies.