Lead Generation is a vital component of inbound marketing. Startups looking for strong B2B connections must adopt smart Lead Generation Growth Hacking techniques for optimal outcomes in this regard.
For start-ups and emerging businesses, online lead generation holds tremendous potential. It tilts the balance in their favour, putting them on par in terms of opportunities with established Big players of the industry. It is imperative for start-ups to avail these advantages. ‘Growth Hacking’ is a term so overused it borders on being irrelevant, but there still is merit to the concept. And when done rightly, it can yield rich results. Lead Generation Growth Hacking is especially beneficial to startups.
The old ways of fostering associations are no longer viable in the business world. Companies are opting for online lead generation and exploring new and exciting avenues offered by it. Marketing and Sales must coordinate their efforts when it comes to Lead Generation, and the digital front offers many exciting new opportunities to collect and analyze data to recognise the most fruitful of potential leads.
The following are Top 10 Lead Generation Growth Hacking for startups :
1 ) Design a Generation-oriented website
Sure, your website attracts solid traffic. But is something meaningful being generated from this traffic? Otherwise, those numbers will offer little more than validation.
Lead generation isn’t necessarily at the top of your website designer’s list. Even if developers are acquainted with the concept, their solution for it is to make the website ‘look interesting’. A clever and interesting website layout and design are just some of the many things it takes to attract visitors. The visitor must not be a passive browser on the site; he must be actively engaged. A lead-generation oriented website offers easy navigation and positions relevant information to entice prospective leads clearly. There must be an impetus for the visitor to sign up and give their contact info willingly.
2) Get an edge with Optimisation
Optimisation doesn’t end with keywords. In fact, to truly get an edge with optimisation, it would do you well to rework your very concept of keywords.
The Search engine selects a choice few terms from what the user has entered to offer results. Keywords are nothing but these terms. But everyone uses keywords creatively nowadays, especially big businesses with content marketing departments or agencies to sublet the work to. But startups have no reason to be disheartened; there are hacks to still manage to get an edge.
While writing your content use long-tailed keywords. These are probable phrases or strings of terms related to your subject that user enters in the engine when looking for some information. The best possible use of these long-tailed keywords must be made in the title, opening and closing paragraphs as well as metadata for articles for best ranking on SERPs.
3) Get creative with your Search Ads and Landing Pages
Landing pages, when designed creatively, can prove to be instrumental in sending your conversion rates skyrocketing. The data collected can prove to be a treasure trove of prospects. And to get visitors to your well-made landing page in the first place, you need an attention-grabbing Search Ad.
In fact, if designed right, the search ad and landing page can even act a filter for quality prospects. These prospects will be coming from diverse sources – suggested links from search engines, social media ads, recommendations on third-party sites etc. Every such enticing ad must be designed with the nature of the platform in mind. Also, consider what the nature of visitors coming from such platforms will be. The landing page must be designed such that no matter where they come from, visitors are impressed enough to fill out their information on your forms and respond to your call to action.
4) Sharpen your Marketing Campaign
Certain content or the promise thereof bought the prospect to your website. Ensure they get what they exactly need. Provide them credible date information that interests them. Providing a personalised marketing experience makes sure the visitor is enticed to revisit your website. A targeted accounts list makes it easier to identify and groom potential prospects better. If you are conducting Email marketing, try to personalise the emails as much as possible to make the prospective lead feel effort has been out in on them. The more special you will make the prospect feel, the likelier are the aspects of their conversion.
5) Offer incentives in exchange for access
Everyone says content is what makes your website stands apart. But content can be put to much more creative uses than simply making and sharing blogs.
Users are not above sharing their contact information provided it is in exchange for something truly exclusive being offered that meets the user’s necessities. Login must be allowed using Google and other common email accounts. A one time deployed API connect does the trick. This not only shortens the sign-up flow and forms that visitors fill to get to your product or service but also gives you better insights into customer’s thinking process.
6) Derive creative ways to entice the user into trying your product or service
Inbound marketing is getting the lead to do your promotion. But for that to truly work you need to offer the user something truly concrete that they feel compelled to promote in the first place. Lead Generation Growth hacking provides you with creative ways to get the client to try out your service and product in an organic manner, ensuring that a following is steadily built in its favour.
The best way to do so is offering free trials for a limited amount of time of your product or service. There must also be provisions for the user to share their real-time experience and results on social media. Now your lead is promoting your product within his or her own circles, and new prospective leads are being enticed to your business. Positive experience must be ensured for the user being targeted in order to ensure a positive word of mouth.
7) Organise a separate Lead Generation Team
It is here that start-ups have a distinct advantage over Big Companies. The latter has a fixed, rigid and hierarchical Sales and Marketing departmental approach. Startups can be more flexible in this regard. It is advisable to have a separate team or at least on Sales Generation expert handling all B2B Sales generation and prospecting.
8) Repurpose Old Content creatively
Some content attracted your leads into visiting your website. Identify that content and figure out ways to ensure it reaches out to new audiences who might also be potentially interested. Old, existing content can be repurposed into smaller posts for social media platforms. Alternatively, posts can also become the starting point for a white paper or ebook. Lead Generation Growth hacking is all about creative use of exisitng resuorces, which is especially true for startups.
9) Invest in Webinars
Users are always looking for information. there is no better and more efficient way of generating leads than to provide it to them in the most convenient manner.
And it doesn’t get easier than webinars. Visual medium always helps people understand better. You can provide high-quality video tutorial or info videos online and entice the users offering more behind a registration wall.
10) Use Effective Prospecting software.
This decision must be taken after assessing the nature of your business and it’s needs. Aeroleads offers both the prospecting and lead generation software as well as services in targeted lead generation to clients to increase B2B contacts and associations.
